

Dwayne ‘The Rock’ Johnson is one of the hottest acts in Hollywood. Not only is he the highest paid actor in Hollywood, but he’s also a very successful businessman.
‘The People’s Champ‘ runs his own production company (7 Bucks Productions) and has launched a Tequila Brand (Teremana). He infamously bought the XFL in partnership with Dany Garcia and RedBird Capital mere hours before its scheduled auction.

via Imago
HOLLYWOOD, CA – DECEMBER 13: Actor Dwayne Johnson and daughter Jasmine Johnson attend the ceremony honoring Dwayne Johnson with star on the Hollywood Walk of Fame on December 13, 2017 in Hollywood, California. (Photo by Axelle/Bauer-Griffin/FilmMagic)
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Dwayne ‘The Rock’ Johnson launches XFL Shop
The Rock took to social media and kicked off Black Friday announcing the opening of XFL Shop with a picture wearing a XFL Hat, or should we say wearing the ‘owners hat.’
Kickin’ off our #blackfriday drop!🚨🏈 Our @XFL2022 SHOP is officially OPEN for our loyal, bad ass & fun XFL UNIVERSE!
As owners, @danygarciaco & I are honored to deliver for you!
For the love of football. #repyocity ✊🏾#OwnersHat 🧢https://t.co/Hd6PEV2eKf pic.twitter.com/tSNVMGCyRu— Dwayne Johnson (@TheRock) November 27, 2020
The original XFL, launched by WWE Chairman and CEO Vince McMahon in 2001, lived a life of one season. He later re-launched the XFL in 2020, but sadly, the league had to cease play in just five weeks due to COVID-19. Later, on April 13, the league filed for bankruptcy and was set to be auctioned off.

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In a surprising chain of events, it was the WWE Chairman’s former employee, Dwayne ‘The Rock’ Johnson, who acquired part-ownership of the league just hours before the auction.
The Rock announced in early October that the revived XFL was all set to return in Spring 2022. There is no word on if there will be any changes to the rules of the league or with the teams.
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XFL returns SPRING 2022 🏈
As owners, we’re proud to champion our XFL players, coaches, cities and fans into an electrifying 2022 season!
It’s an uphill battle – but we’re hungry, humble and no one will outwork us.
A league of culture, passion & purpose. #XFL✊🏾#Spring2022 pic.twitter.com/jY0VWGj33Y
— Dwayne Johnson (@TheRock) October 1, 2020
The launch of XFL Shop only gives us an idea of the wheels set in motion for the relaunch of the rebooted league in 2022. With The Rock as the face of the league, it’s safe to say this time the tables would turn in XFL’s favor. Will third time be a charm for the XFL?
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