“It’s Over a $100 Million Business” – Stephanie McMahon Opens up on How Crucial the WWE Live Events Are

Published 06/08/2021, 11:09 AM EDT


Ever since the pandemic started, WWE has faced a financial loss in almost every sector of business. One of their main streams of revenue was live shows and due to the COVID 19 guidelines, they were prohibited completely. As the chief brand officer of WWE, Stephanie McMahon had something to say about the company’s relaunch of live events.

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6 November 2018; Stephanie McMahon, WWE on Centre Stage during the opening day of Web Summit 2018 at the Altice Arena in Lisbon, Portugal. Photo by Seb Daly/Web Summit via Sportsfile

In a recent interview with CNBC’s “Squawk On The Street“, Stephanie McMahon discussed WWE’s economic advances and programs in the future. Stephanie was asked about the ticket and merchandise sale numbers since WWE has announced live fans in attendance. She said,

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“Well the majority of our revenue is contractual through our media partnerships but then when you think about our live event business, it’s over a one hundred million dollar business for us annually. C.P.G. has continued to deliver very strong returns during the pandemic, especially given e-commerce actually offset the loss of live event ticket sales and live event merch so we look for key growth trends in both of those areas.” (H/t PostWrestling for transcriptions)

 

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Possible problems for Stephanie McMahon going forward

The resumption of live shows might rejuvenate the flow of money into the business, but there is no guarantee it will be the same.

The fans are tired as it is by watching the same repetitive copy & paste matches every week. If WWE does not change its tactics and bring new ideas to the fans, then their ticket sales will be much less.

Stephanie McMahon might face a serious problem in that case.

The WWE Draft can help in this as the shakeup in the roster might lead to new ideas and storylines. As the Chief Brand officer of WWE, Stephanie can market new face-off prospects to the fans.

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This, in turn, can lead to more ticket sales as well as merchandise sales.

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Aditya Pran Mahanta

161 articles

Aditya Pran Mahanta is a WWE and AEW author for EssentiallySports, who is currently pursuing his Bachelor of Arts degree. Being a sports fanatic, he has played at the state level badminton in his younger years but his love for WWE overtook all other passions. Being a decade-long wrestling fan, he relishes the older wrestlers and wishes that the newer generation had the same Edge. He is a passionate fan of Rey Mysterio for his high flying style, Edge for being The Ultimate Opportunist, and Razor Ramon because nobody messes with the Bad Guy!

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