Logan Paul Making the Most of Will Smith Slapping Chris Rock Proves He is a True Opportunist

Logan Paul is a widely known opportunist, and he makes everything around him shine like diamonds. Whether it may be a boxing match, a music video, or a contract signing with the biggest sports entertainment company in the world. He is one of the biggest influencer celebrities alongside his brother, Jake Paul. So it comes as no surprise that he has multiple sources of income other than YouTube and WWE.

One of them is a sports energy drink with his close YouTube rival, KSI. Logan Paul is a genius at marketing. The planning for the launch of Prime, the sports drink, was immaculate from a marketing standpoint. Clearly, ‘The Maverick’ knows something or the other about selling to his desired customers. Nothing speaks more of marketing genius than using pop culture to sell your product in a Gen Z market.

Logan Paul used Will Smith’s historic Oscar moment to sell his energy drink

After competing twice in scheduled boxing matches which sold out arenas, Logan Paul and KSI announced they will compete for a final time. This was scheduled to take place on IG Live. While fans of both the YouTube personalities were excited about this, they didn’t expect to see what went down. In one of the most genius marketing moves, Paul and KSI hugged and revealed their collaborative energy sports drink, Prime.

Logan Paul has been marketing it on every platform possible. Soon after its launch in January, the duo released multiple videos doing various shenanigans involving the drink.

In one video, the pair took a Walmart trip to sell the drink. Whereas, in an Instagram post, one of Paul’s friends jumped off a helicopter shouting Prime drink while the YouTube star sat within the chopper and poured the drink on him.

While these marketing stunts helped boost the drink’s popularity and sale, nothing could do that better than a simple meme. Paul tweeted the photo of the infamous ‘Will Smith slapping Chris Rock’ at the Academy Awards, replacing Rock’s head with Gatorade (a competitor of Paul’s brand), and placed Prime on Smith’s head. The joke was so simple and to the point; it worked perfectly.

READ MORE: Logan Paul and Business Partner KSI Loses Over $3.5 Million in 2022

While you could buy a Prime drink for yourself on the official website, you would be sad to know that they have sold all the drinks out. Even the newly announced Ice Pop flavor, which was released during Summer. But that only goes to show the excellence of Logan Paul and KSI.

WATCH THIS STORY: The Best of Logan Paul at WrestleMania 38