The Warner Bros. latest developmental project is getting a lot of attention right now. The movie featuring WWE Superstar John Cena as one of the voice actors has almost started a bidding war among broadcast and streaming giants and is only getting hotter.

The project named Coyote vs. Acme is yet to go with a broadcasting partner online. While the movie may get theater releases, several big streaming giants are interested in gaining the streaming rights. In fact, the project is already in demand by Netflix, Amazon, and a few others

Bidding war erupts as John Cena’s ‘Coyote vs. Acme’ faces uncertain future

John Cena’s Coyote vs. Acme sparks a bidding war after being shelved by Warner Bros. Paramount, Apple, and Amazon have all shown interest, with Paramount placing a bid, offering the bonus of a theatrical release. Amazon is still considering but faces delays in decision-making and marketing strategy.

The news came out by the Deadline regarding the bidding wars. Warner Bros. is playing hardball, aiming to cover the $70 million budget and more. The fate of the film remains uncertain, but some fear a negative impact on Warner Bros.’ reputation and ongoing projects if not resolved soon.

Despite initial rumors of Coyote vs. Acme being developed for streaming, it had a theatrical release date set for July 21. The film boasts action-packed scenes and humor comparable to Who Framed Roger Rabbit? Warner Bros. is urged to either sell or release the film to avoid a legacy of project cancellations.

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Notably, Sony and Apple are not participating in the bidding process. Stay tuned for further updates on this unfolding saga.

Cena’s film resurfaces despite initial cancellation and backlash

John Cena’s ‘Coyote vs. Acme’ film is revived after Warner Bros. initially canceling it for a theatrical-focused strategy. The decision was reversed following online backlash. Warner Bros. faced similar actions before, as seen with the cancellation of Batgirl’s second season.

John Cena’s involvement in Barbie, conflicting with ‘Coyote vs. Acme,’ may have influenced the initial cancellation. Cena’s role as the ACME boss clashed with his appearance in Barbie, prompting strategic decisions to avoid further losses. Moreover, it was reported by shelving the movie, Warner Bros would save $30 million as a tax write-off and also save the expenses incurred on marketing and distribution of the movie.

The film’s release, initially set for July 12th, was likely scrapped to mitigate additional financial setbacks for Warner Bros.

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