Everything You Need to Know About WWE’s New Billion Dollar Deal With Peacock

Published 01/27/2021, 8:18 AM EST


The WWE Universe was absolutely shocked earlier this week when Stephanie McMahon announced on Twitter that NBCUniversal’s Peacock was going to be the new home of the WWE Network. It was also revealed that the Peacock would have all the streaming rights to WWE’s content!

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This news was not anticipated at all, and no one expected WWE Network’s extremely exclusive content to take up a broader spectrum with Peacock. WWE fans who had subscribed to the Network were also shocked by this sudden change of streaming rights.

COLOGNE, GERMANY – NOVEMBER 07: Dolph Ziggler and Drew McIntyre during the WWE Live Show at Lanxess Arena on November 7, 2018 in Cologne, Germany. (Photo by Marc Pfitzenreuter/Getty Images)

Now that the content of WWE Network is open to Peacock, we have to wonder what the benefits of this deal are for WWE. The company would never share the streaming rights unless it had some big plans.

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The streaming day of WWE NXT can be changed easily now

WWE live events such as Raw and SmackDown take place on a weekly basis. However, the one in contention right now is NXT. In the face of severe competition from AEW, NXT is forced to lower things and has not managed to edge its rivals for a while now. 

NBC’s sports network NBCSN shut down earlier this month, which means that a lot of the content there will have to be streamed on NBC’s live network. 

For this reason, WWE will be forced to shift NXT out of Wednesday Nights due to NHL (National Hockey League) coming in. Before that may have been a problem, but now it is a much more flexible move for the company. 

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The deal works out much better for Wrestling fans

WWE has carefully planned the future this way and even has access to a new fanbase with Peacock coming in. Peacock Premium and Premium Plus will both have the WWE Network in the deal. 

Viewers have to pay $4.99 a month to avail of the plan and $9.99 a month for the same without ads. This is a much better deal than an individual WWE Network membership that costs $9.99 per month as well. 

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WWE’s PPVs including WrestleMania will be acutely streamed as Peacock attempts to popularize its product. The hit series The Office has also been made exclusive on Peacock, which made a lot of viewers subscribe to the streaming service.

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WWE’s entering into the deal has sweetened the pot for both sides, and it really is a win-win deal. You can find out the full ramifications of the deal here. Only time will tell how beneficial this move is for WWE.

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Luke Dias

1486 articles

Luke Dias is a senior WWE and AEW author at EssentiallySports, having published more than 1000 articles on professional wrestling. Having completed courses in Advanced Writing from the University of California and Media and Ethics from the University of Amsterdam, Luke is currently pursuing an undergraduate degree in Journalism from Xavier’s College. His tremendous knowledge of WWE history enables him to make past connections, adding depth to the articles.

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