Stephanie McMahon Opens Up on Recent WWE Ratings and Ticket Sales

Published 06/17/2021, 10:02 AM EDT


After months of being away, WWE will finally be on the road and open to a live audience. This just might be the best news of 2021 so far. The fans absolutely cannot wait to see their favorite wrestler in-person. And it’s not just the fans who are loving it, the WWE officials are also excited for the same. Stephanie McMahon reveals it all.

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COLOGNE, GERMANY – NOVEMBER 07: Dolph Ziggler and Drew McIntyre during the WWE Live Show at Lanxess Arena on November 7, 2018 in Cologne, Germany. (Photo by Marc Pfitzenreuter/Getty Images)

During a recent interview with Yahoo Finance, WWE’s Chief Brand Officer Stephanie McMahon stated how important and influential live events are for them. She said,

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Well, it’s so important to the brand because the live event is where our event really comes to life. You know, when you think about WWE superstars they are akin to superheroes. Except they’re real, they’re genuine, they’re authentic you can come see them in person.”

Speaking on the ticket sales for the live events, she stated that,

“Ticket sales are looking great. So we are currently on sale with about 26 different events and of course, SummerSlam goes on sale this Friday, very important. August 21 from Allegiant Stadium, which is, you know Raiders stadium in Vegas we’re so excited. And we have, we’ve seen, you know, excellent results thus far. We are definitely tracking way ahead of where we were actually the last time we were in market for these events so we feel very good about it.”

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Stephanie McMahon reveals rating boost

Stephanie further elaborated that their data show an absolute rating boost. Like everything else, WWE saw their ratings hit when they were first producing their content with no audience, virtual or otherwise. And when they invested in Thunderdome, they truly saw their ratings increase, for both SmackDown and RAW. Thus McMahon thinks the live fans, is what’s going to put them over the top.

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DIVE DEEPER

Stephanie McMahon Blames Ronda Rousey For Keeping her Away from the Ring

about 2 months ago

If you use any quotes from this article, please give credits to the original source and a H/t to EssentiallySports along with a link back to this article for the transcription.

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What are your thoughts? Will you be attending the live shows? Comment down below and let us know!

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Aditya Pran Mahanta

298 articles

Aditya Pran Mahanta is a WWE and AEW author for EssentiallySports, who is currently pursuing his Bachelor of Arts degree. Being a sports fanatic, he has played at the state level badminton in his younger years but his love for WWE overtook all other passions. Being a decade-long wrestling fan, he relishes the older wrestlers and wishes that the newer generation had the same Edge. He is a passionate fan of Rey Mysterio for his high flying style, Edge for being The Ultimate Opportunist, and Razor Ramon because nobody messes with the Bad Guy!

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