The Real Reason Karrion Kross Debuted New and Hilarious Ring Gear on WWE Raw

Published 08/24/2021, 12:43 PM EDT


WWE is not just a wrestling brand. The company holds a great whip in the general market, thanks to its marketing teams. Over the years, the company has earned millions of dollars by just selling its merchandise. WWE, which has a marketing team to achieve their sales targets, often decides their superstars’ outfits. One such WWE superstar who ended up having a change in his ring gear is Karrion Kross.

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Karrion Kross reveals the reason for a major makeover to his in-ring gear

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Karrion Kross was one of the most decorated superstars on the NXT brand. The former NXT Champion has a huge following for his in-ring persona and his mysterious character. He recently got promoted to WWE RAW and since then has been dealing with an intense rivalry against WWE legend Jeff Hardy. Kross, in the initial few weeks, wore his usual appearance for the show. But recently, he was forced to bring a change to his attire.

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The WWE Universe reacted to it as some supported his new gear while the other lashed at WWE. Recent reports suggested that the attire change of Karrion was necessary for the merchandise sale. According to a source, “Everything & everyone must be marketable. Toys, shirts, imaging, and accessories. You need to stand out to sell, and this is how they sell.”

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WWE knows how to churn out millions from merchandise sales

WWE’s ability to create an influence in the market is unparallel to any other wrestling brand. The company has earned millions of dollars from merchandise sales over the years, and it is still going strong. SummerSlam churned out record-breaking sales of merchandise. The merchandise of John Cena, Roman Reigns, and more sold out in seconds. This proves that WWE knows how to promote their merchandise, even in dire circumstances.

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The same goes with Karrion, as WWE must have seen a great potential in him to earn millions of dollars from merchandise sales. Therefore, WWE brought some changes to Karrion’s attire to help them boost their merchandise sales.

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Shijas Muhammed

172 articles

Shijas Muhammed is a WWE and Tennis Author at EssentiallySports. Making his way into the final stage of his bachelor's degree, Shijas has been a lifelong WWE fan. He was captivated by the Attitude Era of WWE because of its star-studded locker room.

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