CW Network will move to be the new exclusive home to the WWE-NXT for the next five years, starting from October 2024 following a strategic deal. Last Tuesday, WWE higher-ups announced the enormous change in media rights of NXT which will televise 52 episodes a year.
It has been recently reported that WWE drew a mammoth amount of money, almost doubling their earnings from the existing deal with the USA network by this pact. That said, it seems that the benefits are far from being one-sided.
The new CW-WWE deal has massive positive ramifications for the network
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WWE is always keen to make any changes to deliver their products to the fans. Along with this intention, they decided to attract more attention to their NXT affairs by placing it in a basic network.
But recent data from a TV Series Finale discloses a bizarre piece of information. It says that the CW network will probably have WWE NXT as their most-watched show as most of their shows have less than half a million regular viewers.
WWE NXT will most likely be the most-watched show on The CW. Most of their shows are watched by less than half a million viewers.
Source: TV Series Finale pic.twitter.com/IRebwEkVgq
— Wrestling News (@WrestlingNewsCo) November 7, 2023
So, inviting NXT to the channel is going to be a massive boost for them as well.
But it seems WWE is more thrilled about the booming deal for a number of reasons.
WWE’s internal reaction to the latest NXT TV deal
The staggering deal didn’t just end up being fixed out of the blue. The talks regarding this between both parties were on for a long time. Finally, it materialized, and the WWE backstage reactions were euphoric.
It’s not that WWE only took this major move to widen their NXT audiences or to double their paychecks from the media rights. There’s something more than meets the eye.
WWE got a 70 percent increase on rights fees for NXT, and they weren't getting anything five years ago. All for content they were already producing.
That's good business
— Sean Ross Sapp of Fightful.com (@SeanRossSapp) November 7, 2023
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The deal could appeal to WWE more intensely due to a hefty rights fee increase. Earlier the increase was estimated at around 70 percent but later by another report, it was said to be close to 200 percent.
As per a backstage source, WWE insiders are literally in an elated state of mind for the new start. They are also considering a new broadcasting home for the Raw brand.
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What’s your take on the CW Network’s benefit from the latest WWE-NXT deal? Sound off in the comments below.
