What Can We Expect From Dwayne Johnson Joining TKO as Board Member for WWE?

Published 01/23/2024, 10:43 AM EST

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On January 23rd, Businesswire shared an exciting development through their platform, revealing that Dwayne Johnson, widely known as The Rock and celebrated as a WWE Legend and Hall of Famer, is set to join the TKO Board of Directors

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This noteworthy addition brings the total number of board members, to a prestigious group that already includes luminaries who serve as the Executive Chairman of the Board. Being a board member can lead to positive and better opportunities for both Dwayne Johnson and WWE.

Increased brand support and advertising for his films and brands

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Increased brand sponsorship and promotion could be a significant advantage for Dwayne Johnson’s products, such as Zoa, his restaurants, Teremana, and Seven Bucks-produced movies if he were to assume a role as a board member in WWE. Given the immense popularity and admiration for Johnson within the WWE Universe, aligning with the organization would offer a unique platform to extensively showcase and promote his various ventures. 

From Teremana to his restaurants, film production at Seven Bucks, and even the energy drink Zoa, all these businesses could experience heightened engagement and a surge in clientele through strategic promotion during WWE shows or events. Moreover, Johnson could leverage this opportunity to personally sponsor his brands, opening up avenues for exposure and expansion across diverse business domains.

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More appearances by DJ like his past appearances on the WWE platform

Dwayne Johnson’s increased involvement as a board member would likely lead to more appearances by the charismatic DJ, reminiscent of his impactful contributions on occasions like the 2023 SmackDown and the Day 1 January 2024 RAW episode.

With a say in WWE affairs, Johnson could facilitate wrestler appearances and contribute to crafting compelling storylines. 

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This arrangement would not only benefit WWE by capitalizing on Johnson’s star power to boost viewership in live and non-live events but also ensure fan engagement through intriguing narratives involving The Rock.

Perhaps the first move toward making the Rock vs. Roman Reigns battle at WM 40 official

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The prospect of Dwayne Johnson becoming a board member could potentially pave the way for an epic clash between The Rock and Roman Reigns at WrestleMania 40. Johnson’s presence as a board member could be utilized creatively, with him making surprise appearances during Roman Reigns’ major matches, perhaps even attacking him to set the stage for a momentous showdown. 

Given Johnson’s direct challenge to Reigns as the “Head of the Table,” the anticipation of a WrestleMania 40 matchup between the two iconic figures could add an exciting dimension to WWE storytelling.

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Dwayne Johnson’s potential involvement as a board member holds promising prospects for both WWE and The Rock himself, offering exciting possibilities for brand promotion, increased appearances, and the potential realization of a blockbuster matchup between two wrestling icons.

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Written by:

Sheron Singh

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One take at a time

Oh, let me tell you about myself, I'm Sheron Singh, the WWE aficionado and person behind many of trending WWE stories at EssentiallySports. My journey into the world of suplexes and powerbombs began at the age of 6, thanks to my father and I've been hooked ever since. With a postgraduate degree in clinical psychology, I have the superpower to dissect the emotions both in and outside that squared circle at ES.
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Edited by:

Anuj Jacob

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