Will Logan Paul Return to WWE?

Published 04/22/2021, 12:40 PM EDT


At WrestleMania 37, two celebrities got involved, but only one received a hero’s welcome. Bad Bunny received a warm embrace from the WWE Universe and registered a magnificent performance. The other celebrity, Logan Paul, had a rough time on Night Two.

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Will Logan Paul return to WWE?

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We saw Shaq and Snoop Dogg showing up in AEW, so WWE stepped their game up a bit too. Invited on SmackDown as Sami Zayn’s guest, Logan Paul made an instant impact by simple association. Mainstream viewers cared about Sami Zayn vs Kevin Owens’ match at WrestleMania purely because of Logan Paul’s involvement.

While his involvement in combat sports remained strictly in the boxing ring, WWE played their cards right with the Ohio-based YouTuber. The image of Logan eating a Stunner from Kevin Owens made Owens the biggest babyface on the planet.

While the YouTuber’s controversial past added to the appeal of Owens‘ Stunner, some still want to see Logan back in the WWE. However, what will it take to get him back in Vince McMahon‘s kingdom?

While it’s unknown how much WWE paid Logan, it is safe to assume that it wasn’t a paltry sum. WWE has recognised a pattern in how to market their product to an audience unfamiliar with professional wrestling. WWE dabbling in the influencer market might be the start of the newest era in wrestling.

How can celebrities like Logan help WWE?

LOS ANGELES, CALIFORNIA – NOVEMBER 08: Logan Paul flexes his muscles after the official weigh-in at L.A. Live Xbox Plaza on November 08, 2019 in Los Angeles, California. (Photo by Victor Decolongon/Getty Images)

In celebrities like Logan and Bad Bunny, WWE is extending its reach into untapped markets. In an interview with Bloomberg Business Sports, Chief Brand Officer Stephanie McMahon revealed WWE’s pursuit of influencers and celebrities for a specific purpose.

“We recognize there’s a huge percentage of the population that isn’t WWE fans that we want to attract. At the same time we also want to get athletes, pop culture influencers and celebrities into our programming for the same reason. The rising tide really raises all boats in terms of audience and growth.” (H/T Wrestling Edge)

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After Bad Bunny’s incredible performance at WrestleMania, WWE advertised his upcoming World Tour as well with a commercial featuring Triple H. Through the simple means of influencer marketing, WWE has attracted a large section of people who wouldn’t otherwise pay attention to WWE.

Just like the Jake Paul vs Ben Askren fight, WWE will entice viewers with names that have over ten or twenty million followers on Instagram. Who knows, we might actually see Randy Orton fighting Soulja Boy at SummerSlam? There’s a real possibility of seeing Roman Reigns vs UFC legend Daniel Cormier as well. If WWE plays their cards right, the involvement of celebrities in WWE can be a game-changer.

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Nathan Fulgado

851 articles

Nathan Fulgado is a WWE and AEW author at EssentiallySports. Having published close to 1000 professional wrestling articles, Nathan is currently pursuing his Journalism degree from Xavier's College. He has previously worked at Free Press Journal as a local journalist.

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