WWE Announces ‘Movie Theater’ SummerSlam 2021 Experience for Fans in Partnership With Iconic Events Releasing

Published 07/23/2021, 9:00 AM EDT

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WWE has partnered with Iconic Events Releasing to make a move which is going to be a huge step forward for the company, and will revolutionize how wrestling has been enjoyed by fans so far.

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In confirmed news, the two companies have revealed that it will broadcast SummerSlam 2021 across movie theatres, bringing forth an extremely new experience for the WWE Universe. The live event will take place at Allegiant Stadium in Las Vegas on August 21st, but fans can enjoy it at various theatres across the nation if they can’t watch it live from the arena. Moreover, tickets have already gone on sale!

“Iconic Events Releasing is proud to be in partnership with WWE to bring their incredible brand to movie theaters coast-to-coast. SummerSlam is a marquee event that demands to be seen on the big screen, with big sound, in an auditorium full of excited fans,” said Iconic CEO Steve Bunnell. H/t Sports Illustrated

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Apart from the CEO, WWE Superstars Drew McIntyre and Charlotte Flair have given their opinion about the partnership.

“I didn’t think it was possible, but our biggest event of 2021 just got even bigger. I’m very excited for WWE fans to have the opportunity to watch SummerSlam live on the big screen.”Drew McIntyre.

“It’s only fitting that WWE’s blockbuster event of 2021 is coming to theaters. Having SummerSlam shown on movie screens will be an incredible experience for our fans.”Charlotte Flair.

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The main event for WWE SummerSlam 2021 is going to be huge

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As the WWE Universe knows, John Cena has come back. The first thing he did upon returning was challenge Roman Reigns for the Universal Championship title at SummerSlam 2021. Of course, The Tribal Chief accepted, and this will be the SummerSlam 2021 main event.

The Real Reason John Cena Is Challenging Roman Reigns At SummerSlam 2021

It goes without saying that fans will try to get tickets to the live event till the last moment. Now, fans who do not reside around the stadium or city or state can have a thrilling experience watching the event at movie theatres instead of watching it from their homes like weekly episodes.

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This was a masterstroke by WWE since this is the first time something like this is happening in the industry. To be honest, WWE definitely puts the experience first and continues to evolve to make entertainment even bigger!

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Written by:

Shuvangi Sen Chaudhury

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Shuvangi is a senior WWE and AEW author at EssentiallySports. She has over 1000 published WWE articles and also has experience in content operations with Forbes. Having completed her undergraduation from Royal Holloway, University of London, Shuvangi is closely aligned to the fitness industry, having amateur skills levels in tennis and basketball while rowing at a regatta level.
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