WWE Announces New Location for Friday Night SmackDown, Collaborates With Huge Music Festival

Published 07/07/2021, 2:28 PM EDT


WWE has a special plan for the fans for WWE SmackDown: July 23rd, 2021. The company is collaborating with Rolling Loud, which marks the first collaboration between WWE and a music festival.

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Rolling Loud is the world’s premier rap festival. As per news, the headliners for the festival include Post Malone, Travis Scott, and A$AP Rocky.

The idea of the collaboration is that Superstars will perform live at the music festival. WWE will hold multiple matches at Rolling Loud Miami while other matches for the evening will take place at Rocket Mortgage Fieldhouse in Cleveland.

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Several high officials of Rolling Loud have commented about the collaboration.

“What Matt Zingler, Tariq Cherif and the entire Rolling Loud team have built is spectacular. We couldn’t think of a better partner to deliver such a unique WWE experience to fans during the July 23 edition of Friday Night SmackDown on FOX,” said Scott Zanghellini, WWE Senior Vice President, Revenue Strategy & Development.

“I grew up on Sweet Chin Music, mesmerized by the spectacle that Vince McMahon and co have built at WWE. The idea of weaving our two storylines into one world, one must see event, is electrifying,” said Tariq Cherif, Co-Founder/Co-CEO of Rolling Loud.

“And I quote! If ya smell…what the WWE and Rolling Loud…is…cookin’! Give me a hell yeah!,” said Rolling Loud Co-Founder/Co-CEO, Matt Zingler.

WWE has teased Roman Reigns and Bianca Belair for the live performances

In the collaboration’s advertisement, WWE has featured Roman Reigns and Bianca Belair, the champions of the blue brand.

Therefore, it’s possible there will be title matches at the event or unforgettable promos.

Apart from the champions, other Superstars who can make appearances are tag team champions Rey and Dominik Mysterio, Intercontinental Champion Apollo Crews, Kevin Owens, Bayley, Seth Rollins, and others.

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Moreover, John Cena is supposed to return on July 16th, 2021; hence, he could be present as well.

Even though it’s not mentioned anywhere, the collaboration could feature Edge and Sasha Banks too. Both of them last appeared for matches at WrestleMania 37. Since then, Edge recently made a comeback, but Banks is yet to make her comeback.

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However, Banks is supposed to come back to the ring on July 16th, 2021. This is when the tours restart.

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Shuvangi Sen Chaudhury

1579 articles

Shuvangi is a senior WWE and AEW author at EssentiallySports. She has over 1000 published WWE articles and also has experience in content operations with Forbes. Having completed her undergraduation from Royal Holloway, University of London, Shuvangi is closely aligned to the fitness industry, having amateur skills levels in tennis and basketball while rowing at a regatta level.

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