“You’re Going to See a Lot of Him” – WWE President Nick Khan Reveals the Purpose of Bad Bunny, Possible Appearance of Cardi B

Published 02/09/2021, 7:15 AM EST


WWE Universe was shocked to see popular rapper Bad Bunny lacing up the wrestling boots for WWE. Notably, NXT superstar Damien Priest recently debuted on the main roster and teamed up with Bunny. Talking about that, WWE President Nick Khan revealed the true motive behind including Bad Bunny in weekly events.

ADVERTISEMENT

Article continues below this ad

Despite their efforts, WWE’s ratings are on a decline. With steep competition from AEW, Nick Khan is now targeting the younger audience. To grasp the youngsters, WWE is including the popular mainstream artists into the programming.

ADVERTISEMENT

Article continues below this ad

“No matter when people start watching, they’re always going to obviously get older, so you always have to figure out a new way to get young people in,” Khan told Forbes. “So what we’re in the middle of—the bad Bunny thing … that’s obviously tailored towards a young audience.”

WWE pocketed record profits last year. The company will now put that money into making various animated as well as gaming series. The new projects will cater to the demographic of 2 to 6 years olds.

WWE wants to bring Cardi B into their events

Apart from Bad Bunny, WWE has its eyes set on Grammy-winning artist Cardi B. She recently tweeted about WWE and was involved in a war of words with Lacey Evans.

“Obviously, there is no touring right now, so the ability to get Bad Bunny for however long this run is going to be—and you’re going to see a lot of him—I don’t believe that would have existed in a world where Bad Bunny was on tour. That’s going to be a continual effort, so we’re always going to watch Bad Bunny, Cardi B to get involved,” confirmed Khan.

ADVERTISEMENT

Article continues below this ad

Khan also revealed WWE could get the deals easily as there are no concerts or tours due to pandemic.

“The bulk of concert money is made in the summertime. It doesn’t appear as if there are going to be big tours during the summer, even we’re all hopeful, so we’ll see what other folks we’re talking to and who you’ll see in the mix.”

Apparently, WWE is planning for more stars. If they manage to get Cardi B in the ring, the ratings will be groundbreaking thanks to Cardi’s massive fan following.

ADVERTISEMENT

Article continues below this ad

What do you think of WWE’s new Business strategy? Let us know in the comments below.

DIVE DEEPER

How Much Does Sasha Banks Make in WWE Every Year?

9 months ago

SHARE THIS ARTICLE :

ADVERTISEMENT

Angana Roy

1266 articles

Angana Roy is a WWE and AEW author for EssentiallySports, having published more than 800 professional wrestling articles. She is currently pursuing higher studies in English language and literature from the University of Calcutta and has over three years of experience in journalism. As a life-long fan of the sports entertainment brand of pro-wrestling, her work consists of live coverage of weekly shows, PPVs, speculating the future course of storylines and everything in between.

ADVERTISEMENT

ADVERTISEMENT