Logan Paul Bags Lucrative Deal With $5B Spanish Giants FC Barcelona, 12 Weeks After Signing New WWE Contract

Published 06/24/2023, 10:30 AM EDT

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Logan Paul has established himself as a significant presence in the entertainment industry, garnering immense popularity through his engaging videos and entertaining performances. As a result, he has become one of the most extensively viewed YouTube personalities in today’s age.

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And within months of his WWE debut, Paul was able to impress the higher-ups and earned himself a lucrative contract. He then re-signed a long-term deal with WWE after WrestleMania. And now 12 weeks after that Paul and his partner for Prime Energy drink entered a new market.

 Logan Paul and KSI sign new PRIME deal with FC Barcelona

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The latest news broke on Twitter, as Logan Paul and KSI signed a huge new deal with Spanish soccer giants FC Barcelona with their energy drink. PRIME will now become FC Barcelona’s official hydration drink. Ditching previous partners Gatorade, the Spanish giant now wants to focus on young fans.

Prime is known for its association with the young fans, and its crazy hype with them. With it now becoming the official drink of the Spanish soccer club, fans will increase their support for both the drink and the club. The deal now seems to work for both parties.

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However, PRIME is still a new brand and mostly works on the hype of its owners, Paul and KSI. Its popularity also comes from its very own scarcity in the market and lack of production. With low supply and more demand, the drink has made young fans wanting to get their hands on it.

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Whereas, Gatorade was one of the leaders in the market, and ditching their long-term relationship with them might come to haunt FC Barcelona in the future. After Logan Paul signed a massive $5 million contract with WWE on his birthday, his latest deal with FC Barcelona is another major stepping stone.

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What is next for Logan Paul in WWE?

‘The Maverick’ was last seen battling it out in the ring against Seth Rollins, at WrestleMania 39. However, after that, he would go missing from in-ring action, until his return on RAW last week. After six competitors had qualified for the Money in The Bank ladder match, Paul would make an announcement, and insert himself into the match.

However, it seems unlikely, that Logan Paul would win the briefcase. Since reports claim that Damien Priest and LA Knight are two of the favorites to win the briefcase this year. Knight is one of the most over superstars now, and WWE could capitalize on it. Handing Logan Paul could also be another interesting choice that is bound to divide opinions among fans.

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What are your thoughts on seeing Logan Paul going into a partnership with FC Barcelona? Let us know in the comments.

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Written by:

Shounak Chakrabarti

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Shounak Chakrabarti is a WWE writer at EssentiallySports who brings a wealth of knowledge and a keen eye for detail to his analysis of professional wrestling. With a deep passion for the sport that dates back to his childhood, Shounak has immersed himself in every aspect of the industry, from the career trajectories of WWE superstars to their personal lives and beyond. As a journalism graduate, Shounak is a firm believer in the power of digital journalism to provide fans with a unique perspective on pro wrestling.
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Edited by:

Sherjeel Malik

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