Vince McMahon is one of the greatest names in the pro wrestling industry. He is often credited with turning WWE into an international giant from a regional wrestling promotion. However, last year McMahon found himself amidst several controversies and had to consider retirement.

Until, earlier this year, when he made his way back into WWE. Vince McMahon returned as the chairman of WWE, with the intention of selling the company. And recently, his intentions were fulfilled, when Endeavor, the owner of UFC, came forward and purchased WWE.

The deal reported to be around $21 billion would see Vince McMahon living as the chairman of the company, and Nick Khan remaining the president. However, a WCW legend recently disclosed a major fact, that Vince McMahon might have overlooked before closing the deal.

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Speaking on a podcast, Eric Bischoff revealed how WWE uses licensing and merchandising to earn a major share o their profit, which UFC might not achieve. Bischoff would go on to give detailed reasons behind it as well.

What explanation did Eric Bischoff give behind UFC’s failure to achieve licensing and merchandising profit as WWE?

Eric Bischoff is a wrestling veteran and is aware of the business. Speaking on the podcast, he would explain why WWE is better at promoting licensing and merchandising items in comparison to UFC. Bischoff would explain how these two are different sectors and have a different way of promoting.

The 67-year-old said, “UFC’s got a real challenge with that. It’s hard to build a licensing and merchandising program around someone who may or may not even be in the mix in six months.” He would explain how WWE is planned, and they can build a story around one person. However, in UFC, the fighter has to stay relevant and be champion for a long period of time, for this to work out.

Bischoff would further state, “The nature of MMA is it’s kind of like, any given Sunday, enough theory. You may think what’s gonna think but you don’t know what’s gonna happen. And that’s one of things that makes UFC so exciting and successful as a sports property. But it’s also one of the things that keeps it from becoming as successful as it could be when it comes to licensing and merchandising. “

With WrestleMania 39 now over, and the deal also complete, WWE would now be looking forward to the future. Roman Reigns is still the champion, however, cracks have started appearing in The Bloodline. Cody Rhodes might involve himself in a rivalry with Brock Lesnar. And, with rumors of Vince McMahon returning as the creative head, fans are now starting to worry about what might be ahead for them.

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