“Your Turn To Play”: Serena Williams Launches Her Latest Jewellery Collection With Sales Jewellers

Published 09/05/2021, 6:30 PM EDT
SAN JOSE, CALIFORNIA – FEBRUARY 22: Serena Williams speaks on stage during keynote conversation at 2019 Watermark Conference for Women Silicon Valley at San Jose McEnery Convention Center on February 22, 2019 in San Jose, California. (Photo by Marla Aufmuth/WireImage)


In the women’s game, Serena Williams has been one of the most instrumental forces. She has dominated the scenes for over two decades and the hunger in her still remains the same. Over the years, she has been a role model for a lot of youngsters who are avid tennis fans. 

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Recently, Serena Williams launched a new collection of jewelry designs. In the new range, there were classic designs of earrings, necklaces, and rings. All the pieces showcased in the clip were very elegantly designed. In the clip, she stated, “Why make business ever casual? It’s your turn to play.” Not long ago, Williams launched a range of new designer shoes.

LONDON, ENGLAND – JUNE 27: Serena Williams of the United States attends a practice session ahead of The Championships – Wimbledon 2021 at All England Lawn Tennis and Croquet Club on June 27, 2021 in London, England. (Photo by AELTC/Pool/Getty Images)

Serena Williams likes fashion 

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Over the years, Williams has never shied away from revealing her liking for fashion. She has been associated with a number of brands, that have enhanced her global popularity. 

Reflecting on Williams’ season so far, she began competing at the Australian Open. She started off the event brilliantly but hit a roadblock in the semifinal when she lost to eventual champion Naomi Osaka. 

2019 US Open Tennis Tournament- Day Eleven. Serena Williams of the United States celebrates her victory against Elina Svitolina of the Ukraine hitting balls to the spectators after the Women’s Singles Semi-Finals match on Arthur Ashe Stadium during the 2019 US Open Tennis Tournament at the USTA Billie Jean King National Tennis Center on September 5th, 2019 in Flushing, Queens, New York City. (Photo by Tim Clayton/Corbis via Getty Images)

After that, she was not seen on the Tour for a while. She then resumed her season in Rome, in preparation for the French Open. However, she failed to impress on clay this season. Later, at the Wimbledon Championships, she lost in the opening round due to unfortunate circumstances. She sprained her ankle in the early stages and had to withdraw herself. 

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Not long ago, she announced that she would be missing the US Open due to a hamstring injury. However, she was seen practicing on the courts again with her coach. We wish her a speedy recovery and hope to see her compete on the big stage once again. 

Watch this story: How Roger Federer, Rafael Nadal, Novak Djokovic, Serena Williams, and Others Travel

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Rohan Kollare

1070 articles

Rohan Kollare is a tennis author for EssentiallySports. Rohan has a post-graduate diploma in Sports Management and a trophy cabinet adorned with accolades won in district and state-level tennis competitions. He has previously worked in Content Operations for Disney’s Hotstar for over a year, covering tennis and Formula One.

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