100 Thieves Follows in the Footsteps of OpTic and FaZe With its Latest Move

Published 01/30/2021, 1:03 PM EST

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In the esports world, content holds prime importance. Some of the most popular teams or those who have the most money have a vast content creator program. The more videos they produce, the more fans they have. Naturally, it also leads to more support, sponsors, investment, and money. Esports giants OpTic and Faze realized this early on and capitalized on it. Now, 100 Thieves followed in their footsteps as well.

COD Veteran, Owner, and CEO of 100 Thieves, Matthew “Nadeshot” Haag, had the most interesting announcement for 100T fans. In a video message for all the fans, Nadeshot announced that 100 Thieves will expand its content program. Therefore, the Esports organization has opened up a new YouTube channel named “1o0 Thieves Esports“.

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In Nadeshot’s words, 100 Thieves is ready to give its fans “more content in every way, shape, and form.” This is exactly the purpose of this new channel. The channel will feature some of the most loved content programs from 100T and keep coming up with various new ones.

100 Thieves content roadmap for 2021

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Behind the Scenes footage, interviews, vlogs, and all that make their way directly to the fans as 100T starts its new content program. In the 2-minute announcement video, Nadeshot described all that is coming to the channel. ‘The Heist’ and ‘Run It Down’ will be returning as its flagship shows, and it will introduce new concepts and formats to bring more videos around League of Legends, Valorant, and Fortnite.

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100T will also come up with at least two new segments in 2021. These will include ‘100T Vault’ and ‘100T Mashup’. The new segments will introduce BTS footage as well as “fun team interactive videos.”

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The video also teased an undiscovered section. This means that Nadeshot and 100T have huge surprises planned for their fans in the upcoming year. The idea is to make the 100 Thieves Esports channel the center or the “hub of all things esports.

As 100T takes fans on its journey, fans can directly watch all the content from their homes. Whether the teams are winning tournaments or chilling at the Cash App Compound, fans need not worry about the FOMO anymore.

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Written by:

Shwetang Parthsarthy

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Shwetang Parthsarthy is an eSports author at EssentiallySports. His love for arguments and games has led him down two paths: being a law student and writing about the world of gaming since 2017. What started as a teenage hobby in the relatively small mobile gaming world with FPS games like Critical Ops and Call of Duty: Mobile, has grown into a professional pursuit with EssentiallySports.
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