All You Need to Know About ‘S by Serena’

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November 26, 2020 7:34 pm

The tennis megastar Serena Williams’s repertoire extends to philanthropy, fashion, and business beyond tennis. She is recognized in the world for her 23 Grand Slams but also for her strong, independent woman persona. In 2018, to create a brand that resonates with her vision and values, Williams founded ‘S by Serena’.

An exclusive clothing line that gives women the power to #BeSeenBeHeard, ‘S by Serena’ is a complete e-commerce outlet. That is to say, the customer can shop for the products online and get them delivered without any middlemen. Serena is all for age-old technologies, and she also believes that e-commerce is the way of the future.

Last year, ‘S by Serena’ debuted at New York Fashion Week

Along with tops, dresses, outwear, and bottoms, the company provides essential accessories. Plus, as marketing collateral, a complimentary ‘S’ pin is sent with every purchase. The brand feels modern, and its designs celebrate the women of the 21st century.

Serena Williams of USA shares a joke with Billie Jean King after her win over Simona Halep of Romania in the final during day seven of the BNP Paribas WTA Finals tennis at the Singapore Sports Hub on October 26, 2014, in Singapore. (Photo by Julian Finney/Getty Images)

September 2019 marked an important month for the company; ‘S by Serena’ debuted at the New York Fashion Week. Soon after, Serena also launched her jewelry line in the market. Both on and off the court, Williams knows how to hit the aces better than most.

Watch the introductory video of the brand below.

Serena’s mental strength has been her successor for years as she has excelled through many impossible odds. Despite being 39-years-old and having won more than any active player, she is passionate to compete and win even more.

How does Serena Williams fund her clothing brand?

Besides the enormous prize-money assembled through her career, the American is an avid investor and a full-fledged entrepreneur. So much so that in 2020, Serena made the Forbes’ Richest Self-Made Women’s list.

AUCKLAND, NEW ZEALAND – JANUARY 12: Serena Williams of the USA celebrates with daughter Alexis Olympia after winning the final match against Jessica Pegula of the USA at ASB Tennis Centre on January 12, 2020, in Auckland, New Zealand. (Photo by Hannah Peters/Getty Images)

Founded in 2014, Williams started her own venture company known as Serena Ventures. The company’s motto is to invest in ideas that make a difference. Of the 30+ companies she’s already invested in the last six years, she also funds her ‘S by Serena’ clothing line through this venture capital.

Majorly seen campaigning her brand herself, Serena is now obtaining global recognition for her line. Her expected surge at the 2021 Australian Open is also gaining quite a lot of attention. Serena has built a perfect career in both tennis and business, and the latter will go a long way after she hangs her racket.

Also Read: All Injuries Serena Williams Suffered During her Career so Far

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