We are all familiar with Roger Federer as the legendary tennis player who previously dominated the sport for over two decades. Now, after his retirement, the ‘Swiss Maestro’ has seamlessly turned into an incredible investor and businessman, who is working hard to establish a presence in the business world. He is particularly highly invested on expanding the reach of the renowned Swiss sports apparel brand, ON.

Without a doubt, the Swiss Maestro’s shoe company’s expected sales value for this year is the best evidence of how committed he is in promoting the business.

The Roger Federer endorsed shoe brand is thriving! 

The 20-time Grand Slam champion’s shoe brand On has seen an amazing rise in sales this year, according to the investor reports of the brand’s official website. The shoe brand backed by the tennis legend is predicted to have a nearly 40% increment in sales by the end of this year.

Additionally, the financial year 2022’s final quarter saw a huge jump in revenue of almost $397.6 million. Now, the shoe firm appears to be preparing to rule the world of sports with its comfortable range of shoes.

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It was back in 2019 that the Swiss tennis player inked a partnership with the high-end sneaker brand. He nearly bought a 3% stake in the company. Apparently, the tennis legend oversees the making of pro tennis shoes and also other athletic footwear.

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Recently, the sports apparel brand secured a deal with the WTA world number 1, Iga Swiatek, and the rising American tennis sensation on the ATP circuit, Ben Shelton.

After seeing the projected value, it’s not wrong to say that the former tennis player’s $300 million investment kind of made him the Michael Jordan of tennis.

Is Federer creating an off-court legacy like Michael Jordan?

Looking back, it appears that the former tennis ace was a fan of sports shoes even before investing in the company. In that aspect, the NBA legend Michael Jordan and the ‘Swiss Maestro’ have a lot in common. Like Federer, Jordan also has, probably, the most renowned line of sports shoes in the world: the Air Jordan. It was created in collaboration with Nike and they are still some of the most sought-after sports shoes in the world.

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Notably, Federer is very dedicated to his own shoe company, exactly like Jordan. Despite wearing prominent shoe brands like Nike and Adidas, he chose differently when his contract with Nike ended in 2019. He signed with On Running on a massive $300 million contract.

Will Federer create his signature line of shoes like Michael Jordan? Only time will tell.