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20-Year-Old American Tennis Prodigy Gets Massive Push From Roger Federer’s $7.3 Billion Worth Company After His Exceptional Results

Published 11/23/2022, 7:28 AM EST

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Ben Shelton, the young American tennis player had an incredible season this year. Recently a notable journalist highlighted the achievements of the tennis player. Roger Federer-backed ‘On’ running company has decided to sponsor Shelton. The 11-year-old Swiss footwear manufacturer is thought to be worth $7.3 billion.


Federer joined ‘On’ as an investor and grew close to the company’s founders and other members of the On team. He has elevated fan experiences, marketing, and product development thanks to his distinctive experience. The company has since joined the league of top brands in the US, Europe, and Japan. The Swiss bring a special perspective to the company.

Roger Federer-backed firm sponsors Shelton

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Shelton plays with his left hand and is reliable on both the forehand and backhand side. He finishes points on the net after his strong groundstroke. November was a memorable month for Ben Shelton on the ATP Challenger Tour. He won the first Challenger title of his professional career. The journalist tweeted, “Young American tennis star @BenShelton, who just broke into the top-100 at 20-years-old..”

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Shelton had won his third straight championship at the Champaign Challenger. The journalist also complimented the young tennis player and shared,” ..and earned main draw entry into the upcoming Australian Open, has signed a sponsorship deal with @on_running.”

Shelton is the youngest American in the ATP Top 250 ranking. The American has racked up the most points at the USTA Pro Circuit Challenger circuit. The media person further added, ” Look for On’s continued push into tennis.”

‘I’ll Like to Make a Decision Before the US Open’ – NCAA Sensation Ben Shelton to Make Huge Choice Right Before Grand Slam

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Shelton was awarded a main draw wild card into the Australian Open in January 2023. Fans continue to be inspired and motivated by the young player.

Shelton recently triumphed in the 2022 Knoxville Challenger

Shelton, the rising tennis star, added another victory to his resume. In three sets, he defeated Christopher Eubanks to win the Knoxville Challenger. The big lefthander defeated Eubanks, the Knoxville champion for 2021, in their second straight title match. . The Helen Ross McNabb Center benefits from the week-long Knoxville tournament, which has been a fan favorite for more than ten years.

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The  20-year-old American had decided to quit the University of Florida tennis team in August so he could turn pro. He won the 2022 NCAA singles title as a sophomore Shelton, the son of former professional and Florida coach Bryan Shelton, made a big impression in August when he defeated Casper Ruud in the French Open final by scores of 6-3, 6-3. He became the first American male under the age of 30 since Andy Roddick more than 20 years ago to defeat a top-five player. Let us know what you think of the American in your comments below.

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Written by:

Dr Aditya Raveendran Menon

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Aditya Menon is a Tennis Author at EssentiallySports. A dentist by profession, he developed an unbridled love for tennis from the moment his father introduced him to the sport. Watching Roger Federer dominate the ATP tour with his unique and effortless style played a pivotal role in pushing Aditya to write about tennis for national publications.
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Edited by:

Hitesh Nigam