“Achieve Excellence Time and Time Again”: Roger Federer Features in Rolex Ad Ahead of Wimbledon Championships 2021

Published 06/27/2021, 1:20 PM EDT
WIMBLEDON, ENGLAND: Roger Federer of Switzerland celebrates victory with the trophy after the men’s singles final match against Andy Roddick of USA on Day Thirteen of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club in London, England. Federer won 5-7, 7-6, 7-6, 3-6, 16-14. (Photo by Paul Gilham/Getty Images)

Swiss Maestro Roger Federer, in his two decade long career, has not only won numerous titles but was also successful in presenting himself as a successful brand. The various brands Federer endorsed over time have banked on his popularity to became trustworthy names in trade.


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After three successful seasons from 2004-’06, Federer was approached by Rolex, a luxury watch manufacturer company from Geneva, Switzerland. They have signed a ten-year deal from 2006 to 2016 and extended their partnership ever since.

Roger Federer of Switzerland celebrates victory following his Men’s Singles third round match against Lucas Pouille of France during Day six of The Championships – Wimbledon 2019 at All England Lawn Tennis and Croquet Club in London, England. (Photo by Matthias Hangst/Getty Images)

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The 20-time grand slam champion also cherished his association with Rolex on several occasions. One such moment was when he claimed his 15th grand slam title at the 2009 Wimbledon Championships after defeating Andy Roddick in a five-set thriller.

When I was finally able to lift the trophy, I was wearing my Rolex on my wrist. This is why this watch is particularly important to me. When I look at it, I remember that day very vividly”, the Swiss star told in an interview.

“Becoming an icon is definitely no easy feat” – Roger Federer in the new Rolex Ad

Recently, Rolex has released a new version to their traditionally famous watch – ‘The Oyster’. As its brand ambassador, Federer talked about the evolution of Oyster from 1926 to 2020. In a clip shared by the brand, both the Oyster and Roger Federer were rightfully called ‘Icons’.

I don’t know if I’m an icon. I think becoming an icon is definitely no easy feat. You know you have to go earn it and you have to prove yourself. And then over time, like we see with this 1926 watch to this 2020 oyster, you see the evolution and everything that’s gone into it”, said the Swiss Maestro in the video.

Federer also opened up his funny side and felt that the watches have definitely increased in size compared to their older versions.

“Watches have definitely increased in size, I can tell you that. We see that all the watches at the time, especially wrist watches , were always meant to be smaller. Now we like them much bigger. Maybe our eyesight is worse, I don’t know”, continued the 20-time major champion.

Roger Federer of Switzerland arrives for a practice during Day Ten of The Championships – Wimbledon 2019 at All England Lawn Tennis and Croquet Club on July 11, 2019 in London, England. (Photo by Laurence Griffiths/Getty Images)

The clip ends on a classy note with Roger Federer dedicating the title ‘Icon’ to one of his favorite brands to promote.


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“But, I think people still know what an icon is, and Rolex is definitely one of them”. 

Coming to tennis, the Swiss star is extremely pumped to be participating at Wimbledon Championships after last year’s cancellation due to the COVID-19 pandemic. Despite his limitations due to the couple of knee surgeries in 2020, Federer believes that he will find his range once he starts playing more matches on the Centre Court at SW19.


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Sagar Ashtakoula

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Sagar Ashtakoula is a tennis writer at EssentiallySports. He has been following the sport since 2007. Having developed an interest in creating content, he mixed his passion for writing with his love for tennis for 2 years at SportsKeeda before joining the tennis team at EssentiallySports.