ATP Chairman Announces Interesting Updates for Men’s Tennis Tour as Part of Their Strategic Plan
Follow Us
Tennis is undeniably one of the most traditional sports in the world. However, it is slowly but surely evolving with advanced technological support and to cater to the entertainment factor. Accordingly, the ATP, the governing body of the men’s tour, has unveiled a few updates from their new Strategic Plan.
The development does not come as a surprise for ardent tennis fans, who have been waiting for the plan to come out for 18 months. But now, the wait is finally over.
ADVERTISEMENT
Article continues below this ad
Notably, it is was reporter Jon Wertheim who shared ATP Chairman Andrea Gaudenzi’s email on Twitter. And as per the statement, these are the following updates to be implemented soon on the men’s circuit.
“New Profit-Sharing formula, long-term prize money levels, expanding more ATP 1000 tournaments to 12-day events, new long-term Category Terms for tournaments, as well as key elements of the Calendar in order to deliver strengthened top tier events for media, players, and fans,” the email read.
As Mel Brooks would say: politics, politics, politics. some @atptour updating: pic.twitter.com/DN2f3cqntL
— Jon Wertheim (@jon_wertheim) September 17, 2021
ATP Tour announces update on its Strategic Plan for men’s tennis tour
Tennis is one of the most popular and most traditional sports in the world. But, it must also adapt to the changing demands of the audience. That is why these new updates will be added to the men’s tour. However, detailed information on these updates will soon follow.
Gaudenzi wrote, “Tennis has an incredible amount of untapped upside in terms of entertainment and value. It’s only by working together as a sport, with aligned interest and focus on improving the experience for fans, that we have a chance of realizing our full potential as a sport.”
ADVERTISEMENT
Article continues below this ad
Trending
Roger Federer Breaks Partnership With Billion Dollar Worth Italian Brand Days After Coco Gauff’s Stunning Commercial Appearance
April 12, 2024 07:23 PM EDT
Andy Roddick Hat Tips Serena Williams’ Husband Alexis Ohanian with Ultimate Praise for Women’s Sports’ Skyrocketing Success
April 17, 2024 01:14 PM EDT
Tennis News: Rafael Nadal Confirms Retirement ; Doping-Banned Mikael Ymer Announces Comeback; Stefanos Tsitsipas Dubbed as Hypocrite
April 15, 2024 06:22 PM EDT
‘Nobody Cares..’- ‘Jealous’ Coco Gauff Can’t Tolerate People Raving About Coachella as Tennis Duties Take Precedence
April 14, 2024 07:23 PM EDT
Coco Gauff’s Coach’s Desperate Plea Goes for a Toss Despite a Series of Controversies at Monte-Carlo Masters
April 15, 2024 12:15 PM EDT
Get instantly notified of the hottest Tennis stories via Google! Click on Follow Us and Tap the Blue Star.
Follow Us
Furthermore, the ATP chairman also reflected on maximizing the potential of tennis. Clearly, the sport is looking to making some valuable changes soon.
“It is only through this spirit of partnership, transparency, and alignment of interests that we can truly maximize our potential and switch our focus to the competition we face in the broader sports and entertainment landscape,” the email read.
ADVERTISEMENT
Article continues below this ad
There are still a lot of details left to be divulged from the ATP regarding these updates as part of their Strategic Plan. Hopefully, it will add more excitement to the tour for fans. Are you looking forward to the changes on the ATP Tour?
Watch this story: How Naomi Osaka Became the Highest-Paid Women Athlete Ever