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The 41-year-old tennis great Roger Federer is currently working on his extracurricular portfolio. The engagement includes a curriculum vitae for his billion-dollar businesses. The off-the-court venture is action-packed fueled by numerous partnerships. But the new corporate czar’s first love is still rooted in the game that made him GOAT.

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The Swiss master’s most recent partnership with the 20-year-old tennis star Ben Shelton is getting a lot of traction lately. The rising star joined Federer’s On shoe business. Although Shelton is the newest member of the On family, he recently shared a GOAT post during his first business encounter with the Swiss maestro.

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Roger Federer cracked a ON joke at Ben Shelton 

The 20-time Grand Slam champion’s sportswear brand recently welcomed a new tennis player to their team. The 20-year-old American tennis player became one of the rising faces of the brand. Following his second-round exit at Wimbledon, Ben Shelton recently got a chance to meet the 41-year-old tennis legend face-to-face.

And being in awe with the moment he shared a post from his meeting with the former world number one tennis player. He took to his Instagram thread and shared, “Bucket list meeting the 🐐.” 

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Along with that, he also tagged Federer’s Instagram account and shared pictures of himself alongside the tennis superstar. The Swiss ace in no time re-shared the same post over his Instagram thread with a pun, “ONwards🚀😏”. It possibly indicated Shelton’s collaboration with Federer’s ON brand.

READ MORE: ‘Think He’s Faking It’- Novak Djokovic’s Mother Rages Against the Tennis Media’s Perceived Roger Federer and Rafael Nadal Prejudice

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However, this is not the first time Federer cracked a joke on the 20-year-old American tennis player. Earlier, the sportswear brand welcomed the Australian Open quarter-finalist with an amazing Instagram post. The 41-year-old former tennis legend followed suit with his hilarious take.

When Federer pulled off a Dad joke at Shelton 

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When the 20-year-old was first welcomed, the sportswear company posted a social media announcement. The 20-time Grand Slam champion made a humorous joke about the name of the Australian Open quarterfinalist over that fantastic Instagram post. He left a comment on the article with the hashtag “SheltON,” emphasizing the final O and N.

WATCH THIS STORY: Roger Federer vs Serena Williams: Who Has More Career Earnings

The American rising star also responded to his amusing statement by mentioning his affiliation with the sports brand. He responds to the comment by exchanging laughing-out-loud emojis and stating that he most likely came up with the joke’s concept.

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Pratishtha Prakash

2,948 Articles

Pratishtha Prakash, senior tennis writer and resident analyst at EssentiallySports isn't just a sports journalist; she's a storyteller who found her true calling in tennis content. It is something she seamlessly integrates into both her professional and personal realms. At ES, she has curated more than 2400 articles, and each write-up reflects that fans are here to stay! Having professional certifications in content and digital marketing, Pratishtha has made it a habit to hone her skills as a quality journalist. Her sweet spot lies in articles exploring fan reactions and off-court tales. As an analyst, she elevates her storytelling with technical finesse. Beyond the pixels, Pratishtha trades her keyboard for the dance floor and loves to explore new places during her time off from work.

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Bilal Handoo

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