Billionaire Roger Federer Fuses Tennis Legacy With $63 Million American Brand’s Stylised Collection

Published 04/17/2024, 3:23 AM EDT

Is there anything Roger Federer cannot do? After establishing himself as a legendary figure in the tennis community, the Swiss maestro has now ventured into the realms of business while diligently keeping up with different endeavors. And in his most recent collaboration with a $63 million American brand, the 20-time singles Grand Slam champion came up with a unique idea, fusing his remarkable tennis legacy with a stylized eyewear collection.

Federer has recently partnered with luxury brand ‘Oliver Peoples’ to launch a high-performance eyewear collection that provides comfort and stability. The RF x Oliver Peoples collection introduces elements of the former Swiss tennis player’s legacy on the grass courts of the Wimbledon Championships, where he won eight titles during his competitive journey. The number 8 plaque denotes his major triumphs at the grass Grand Slam event and also his birth date, Aug 8, 1981.

There is a custom core-wire pattern and an octagonal RF metal logo, inspired by Federer’s vintage tennis rackets. The collection also features ‘Mr. Federer’ sunshades and optical glass frame designs, which the Swiss icon wore himself at The Met Gala while co-hosting. Speaking on its design, he said, “This shape is what I wore to The Met Gala, and I wanted to find a way to incorporate it into the collection but in a more sporty way.”

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“Sunglasses are something I’ve enjoyed as my sport”- Roger Federer on his collaboration with the American luxury brand

Elaborating further on his collaboration with the Los Angeles-based brand, the former tennis ace also opened up about one of the ‘main goals’ of the eyewear collection. As Roger Federer came up with the idea of an eyewear collection that features elements of his tennis legacy, he also shared insights about how shades are something that he always went for.

“Sunglasses are something I’ve enjoyed, as my sport has required me to chase the sun 80 percent of my life,” Federer said. Comfort and stability are also paramount for Roger, as he came up with the idea of eyewear frames and designs that are fit for athletes. Moreover, his focus was on providing stability for a modern, sporty lifestyle.

Notably, the tennis legend’s goal was to create glasses that could be used both while playing and for personal accolades. He affirmed the need for these designs, remarking, “One of the main goals of our collection was to create sunglasses that could be utilized in every aspect of one’s routine — off or on the court.”

What’s your take on Roger Federer’s luxury eyewear brand? Let us know in the comments section.

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Anurag Gusain is a Tennis Writer at EssentiallySports, who blends his innate talent for journalism with a solid foundation in English, earned during his undergraduate years. With more than two years of content creation under his belt, Anurag seamlessly translates his passion for tennis into captivating articles. At ES, he is the go-to voice for all things Serena Williams, skillfully covering both her on-court legacy and off-court endeavors.

Billionaire Roger Federer Fuses Tennis Legacy With $63 Million American Brand’s Stylised Collection

“Sunglasses are something I’ve enjoyed as my sport”- Roger Federer on his collaboration with the American luxury brand

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