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The Swiss Maestro Roger Federer is living his retirement life to the fullest. Dipping his feet into different genres, he is exploring the world outside of tennis. However, that does not mean he is aloof from the sporting realm. The Swiss Maestro is busy promoting the well-renowned ‘On-Running’ sneakers brand from Switzerland. Let’s take a look at some clicks from Federer’s zealous photoshoot.

Terrell Owens holding Dude Wipes XL

The tennis legend is busy with the upcoming Met Gala, as he is the co-chair of the celebrity fashion event. However, that has not stopped him from promoting his principal sponsors.

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Roger Federer zealously promotes the Swiss brand

The 20-time Grand Slam champion is busy with the preparation for the Met Gala. However, in the meantime, he is avidly promoting the fast-growing sneaker brand On-Running.

In a recent photoshoot, we could see Federer putting his “best foot forward” for the promotion of the sneakers. The retired tennis star seemed enthusiastic about the photoshoot. In a Behind The Scenes shot shown by the Instagram stories of the photographer, Federer gave a strong fist pose as he looked right into the camera.

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Other shots included him posing with his racquet and an all-white kit with On-Running tennis shoes on. We could also see a series of blurry shots of the 20-time Grand Slam champion as he gave different poses, aiming to ace the court as he did back in the day.

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READ MORE: ‘Roger Federer Never Got That..’ – 59-Time Grand Slam Champion Martina Navratilova Draws Unfortunate Parallels Between Men’s and Women’s Tennis Owing to Her Activism

Being a grass-court specialist, Federer always had his difficulties dominating his matches on the clay court. So, with On-Running, he has launched tennis shoes to enhance the game of the players on clay.

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Federer launches clay-court shoes to prepare players to ace the stronghold of Rafael Nadal

His arch-rival Rafael Nadal has had a tremendous run on clay. Out of his 22 Grand Slam titles, 14 are from the red dirt of Roland Garros.

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However, Federer always struggled with the clay court. The only time he won a French Open title was in 2009. To make things easier for this generation of tennis players on the naturally slow surface, Federer joined hands with On-Running.

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The Swiss brand launched dedicated clay-court tennis shoes to facilitate players to have a better grip on the court while playing.

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WATCH THIS STORY: Serena Williams pays tribute to Roger Federer

Do you think these shoes can help hard-court dominant players have an advantage on the clay court? Or does it solely depend on the skills? Let us know your views in the comments below.

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Written by

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Shivali Sharma

1,442 Articles

Shivali Sharma is a Tennis Writer and Content Manager at EssentiallySports. With an extensive experience of more than 3 years in writing and content management, Shivali has authored numerous articles concerning the ‘Queen of the Court’, Serena Williams, and the ‘Big 3’, Roger Federer, Rafael Nadal, and Novak Djokovic, including their personal life, career, and more. In addition to this, Shivali is a sworn Djokovic fan who hails his grit in face of every challenge. Additionally, she roots for Jannik Sinner whose relentless gameplay she can’t help but admire. Apart from this, when she is away from writing, Shivali enjoys exploring the great outdoors through trekking and indulging in her passion for reading books.

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Tony Thomas

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