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Billionaire Roger Federer Makes Gigantic Impact Felt in Zendaya’s Challengers Through His Renowned Sponsors

Published 04/28/2024, 10:09 AM EDT

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Roger Federer has a special connection to Zendaya’s recent tennis movie, Challengers. Even though he didn’t feature in the tennis film, his influence was obvious. The 20-time Grand Slam champion’s impact was keenly felt through his renowned sponsor brands, including Uniqlo and his own company, On Running.

In the film, two former friends and double partners, Patrick Zweig and Art Donaldson, were seen embracing these brands on the big screen. In such a way that Mike Faist’s character, Art, in the final clash, was seen wearing a pair of Roger Pro sneakers by Swiss brand On!

During a crucial moment in the movie Challengers, the American actor donned the On Roger Pro sneakers during the film’s finale. These shoes were worn by Faist’s character in the suspense-filled climactic championship match against his erstwhile buddy and current adversary, Patrick Zweig.

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The stylish piece from Federer’s popular shoe company captures the spirit of the movie and even Federer’s illustrious tennis career with its sleek design and performance-driven features. These sneakers, which retail for $200 at On, provide fans the chance to own the identical high-end shoes that were featured in Challengers.

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Moreover, not just the shoes, but Roger Federer endorsed clothing apparel, UNIQLO, was also a part of the movie, specifically the Uniqlo Kei Nishikori London 2022 Dry-Ex Polo Shirt.

When Mike Faist and Josh O’Connor’s characters played competitive tennis, Uniqlo’s tennis apparel stole the show. Not only did the brand’s clothing stand out visually, but it also went well with the film’s portrayal of a competitive spirit. In addition, Zendaya was also seen wearing the billionaire tennis legend’s crafted shoes during the premiere of the same movie.

Zendaya embraced Roger Federer’s On Shoes during Challengers premiere

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Zendaya chose to interpret the concept literally and embraced the tennis with her outfits during the Challengers premiere. She went with the tennis-inspired On The Roger Centre Court sneakers for her presentation at the AMC Theater at Lincoln Center. These $189 sneakers have a slim silhouette, ample cushioning, and a minimalistic style in a white and gum colorway.

In addition, the Roger Centre Court sneakers combine fashion and function with a faux leather top and flex grooves on the sole to promote natural foot mobility. These sneakers, which were created in partnership with the tennis great, are the perfect example of how fashion and sport can coexist, and they look great on Zendaya!

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Written by:

Pratishtha Prakash

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Pratishtha Prakash, tennis writer and resident analyst at EssentiallySports isn't just a sports journalist; she's a storyteller who found her true calling in tennis content. It is something she seamlessly integrates into both her professional and personal realms. Having professional certifications in content and digital marketing, Pratishtha has made it a habit to hone her skills as a quality journalist.
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Edited by:

Arunima Bhanot