Whether it is on or off the court, Roger Federer has consistently sought success in all of his endeavors. After his farewell to the game, it has now been quite evident in his business activities that he has been ardently pursuing with his scrupulous demeanor. Particularly, his investments in the sportswear brand, ‘On,’ have now turned out to be a major success in the entrepreneurial industry, given some recent whopping figures.

However, Federer’s prudent business move was largely influenced by his wife Mirka, according to his recent revelations. Emphasizing the same, the former tennis ace recently revealed how his wife inspired him to invest in the company that has now become Americans’ favorite.

Roger Federer reveals the inspiration behind his wise business decision

According to a report from FastCompany, the ATP legend happened to notice the stunning On shoe collection when he was in Zurich. Almost every other person in the city, including his wife Mirka, was strolling the streets while donning a pair of shoes from the sportswear brand.

Joining the bandwagon, the former tennis ace also bought a pair for himself and was struck by the superior comfort they offered. Federer was so impressed with the company that he called its founders to schedule a meeting with them. At the time, the 20-time Grand Slam champion also came up with the idea of launching his own shoe line in collaboration with On.

The 42-year-old was blown away by their plans and strategies as they were building something ingenious in the fashion industry. Notably, Federer said, “I knew I wanted to be part of that. In 2019, I officially joined the company as a co-entrepreneur.”

His prudent business move has turned out to be a huge success, as the brand has now crossed a $500 million.

Federer-backed company hits a new record

According to the report, sales of the Federer-backed sports brand recently had a 52% increase, totaling more than $500 million. In addition to hitting its sixth consecutive quarter sales growth record, On has now become a favorite among many fashionistas in the Americas region.

Despite being a European-based company, On has established their biggest market in the American region. The particular avenue generated nearly 67% of the total net sales in the second quarter.

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What do you think of the Swiss tennis legend’s decision to invest in the brand? Let us know in the comments section.

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