“Designed To Fight”: Novak Djokovic And Peugeot Release Riveting Car Model

Published 07/07/2021, 7:15 AM EDT
Tennis – French Open – Roland Garros, Paris, France – June 11, 2021 Serbia’s Novak Djokovic celebrates winning his semi final match against Spain’s Rafael Nadal REUTERS/Christian Hartmann TPX IMAGES OF THE DAY


Novak Djokovic has dropped a classy ad commercial with French automobile manufacturer, Peugeot, for their new Peugeot 9X8 Hypercar. The Serb became the brand ambassador for Peugeot in 2014, signing a three year partnership with them.

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The new car is bold, dynamic and powerful, just like the player himself. Peugeot has been manufacturing sports cars, electric cars and commercial vehicles since the past 200 years. They have also launched a new E-bike, in partnership with Mahindra and Mahindra.

Tennis – Wimbledon – All England Lawn Tennis and Croquet Club, London, Britain – June 28, 2021 Serbia’s Novak Djokovic celebrates during his first round match against Britain’s Jack Draper REUTERS/Paul Childs

Novak Djokovic and the new Hypercar

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The new Peugeot 9X8 Hypercar is racing car maufactured by the French company this year. Djokovic has not featured in the ad, however has promoted the new car by the company. He has described the car as “Designed to race, Designed to fight”. The tagline goes along the traits of the World No.1 tennis player, who never shies away from a fight.

The new car by Peugeot has some excellent features, which are not commonly seen in its other cars. The car will involve three LED lights at three corners, along with with some underneath aerodynamic tricks in the engine. The engine is a 2.6-litre V6 one that reaches a maximum of 670 horsepower. The FIA allows the maximum level of 670 hp. The front wheels have a 268 horsepower engine for its functioning, as a result of brilliant engineering by the Peugeot team.

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Djokovic and his various endorsements

With a net worth of more than $2oo million, let alone $150 million in prize winnings, it is obvious that Djokovic is a brand favorite. The Serb has endorsed more than 10 brands in his professional career, many of which are still in partnership with him. Along with Peugeot, Djokovic has previously endorsed Mercedes Benz as well.

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The player wears his apparel manufactured by Lacoste and partnered with international watch brand, Seiko. The player wears Asics shoes for his all games, as he is in partnership with the brand since 2012.

Novak Djokovic has entered the last eight of the Wimbledon Championships 2021. The World No.1 will be facing Marton Fucsovics of Hungary on Wednesday, as he continues the quest for his 20th Grand Slam title.

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Suchit Halder

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