Roger Federer left an unforgettable mark in the world of professional tennis. While his remarkable achievements still act as a point of motivation for enthusiasts, his rich collaboration portfolio is a completely different story. The Swiss tennis maestro’s elegance made him a figure that could be a game-changing factor for brands.

While international labels were wise enough to grasp this, his timeless partnerships with brands like Rolex and Nike can never be out ruled. However, it seems like the tennis pro was good at just endorsing and not selling, as his current brand On-Running faces a major snub.

Roger Federer’s On-Running products fail to find a spot in a top list

Roger Federer’s partnership with On-Running has taken the brand to great heights. The Swiss tennis legend’s involvement with the brand has been beyond just endorsing the products but also being a partner. Recently, Nick DePaula, a renowned writer from the world of footwear and lifestyle, released a list of the top 25 sneakers that became the highlight of the year 2023.

While the list included several articles from his previously endorsed brand Nike, On-Running failed to have a position anywhere in the list. Despite the fact that On-Running hit a great mark of $1.76B Net Sales, its omission from the year’s best list not only came out as a snub to the brand but also a point of disappointment to Federer, who owns 3 percent of the company.

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On Running’s rapid growth in 2023

Despite missing the top 25 list of 2023’s best sneakers, On Running’s revenue data narrates a completely different story. Backed by the legendary Roger Federer, the brand posted an evident growth of 44 percent in the third quarter. Along with that, the share price of the company rose with a 7.1 percent increase, offering great returns to the investors.

Reflecting on the growth in numbers, the company’s CEO Martin Hoffman seemed to be even more ambitious. “It’s important to put our capacity on the doors where we are really able to reach the runner, reach the tennis player, reach the training customer, reach the outdoor customer,” he said. “That’s the correction that we’re making.”

With the financial stats showing such a great increase in numbers, it is evident that Federer’s impact on the brand is making it touch the skies. Even if it doesn’t make it to some exclusive lists.

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