“Down-to-Earth Guy”: Switzerland Tourism Director Reveals First Impressions of Roger Federer

Published 05/06/2021, 6:30 AM EDT
Roger Federer of Switzerland gestures to the spectators before hitting signed tennis balls into the stands during day two of the 2019 Hopman Cup at RAC Arena in Perth, Australia. (Photo by Paul Kane/Getty Images)


Roger Federer and Robert De Niro are two names with talent and success beyond belief. While one has a cabinet full of trophies, the other has a plethora of awards. They recently joined forces together to promote Switzerland Tourism and took the world by surprise.

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It is fair to say that nobody had imagined the Swiss maestro and the Godfather sharing the screen. In a recent interview, Livio Dainese, the Co-CEO and Creative Director of Wirz, opened up on this once-in-a-lifetime experience.

Wirz is an advertising agency based in Switzerland that created the latest Switzerland Tourism campaign.

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Roger Federer and Robert De Niro’s work ethics impressed Livio

To begin with, Dainese revealed his first impression of the 20-time Grand Slam champion Roger Federer. In essence, he reiterated why the Swiss maestro is loved and followed worldwide.

“Roger Federer is exactly the down-to-earth guy you would expect. Simply a nice person who is also incredibly talented and successful,” said the Creative Director.

(All quotes are translated from German to English via Google Translate)

Roger Federer of Switzerland in action against David Goffin of Belgium on day six of 2019 Rolex Shanghai Masters at Qi Zhong Tennis Centre in Shanghai, China. (Photo by Fred Lee/Getty Images)

Furthermore, Dainese explained that while Federer is welcoming and warm, the veteran actor is private. Moreover, he felt that the famous Taxi Driver actor had a slight edge to him. “Robert De Niro is quite reserved but has a huge portion of rogue,” Dainese said.

Although advertising is not their first profession, Roger and Bob impressed the Wirz boss with their work ethics.

Livio said, “I was impressed by Roger’s acting and his desire to try things out. And, on the other hand, Robert De Niro, who was already very good with the first take, but then improved again from take to take. Impressive.”

Since the ad ends on a question mark, it could develop into more later. But for now, there is no such confirmation about this.

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Federer’s preparations for the French Open 2021

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Federer will play his second tournament of 2021 on home soil at the ATP 250 Geneva Open. It will be his lead-up tournament to the French Open 2021.

Roger Federer (SUI) during the French Open Tennis at Stade Roland-Garros, Paris. (Credit: Jon Bromley | MI News) (Photo by MI News/NurPhoto via Getty Images)

Given his break from tennis, the Basel-born will take a little longer to get accustomed to the clay surface. But tennis is second nature to Federer, and he will adjust faster than most.

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The ATP 250 Geneva Open 2021 will run from May 15 till May 22. It will give him exactly a week’s break before the French Open begins. Do you think Federer can win one more Grand Slam before retirement?

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Purav Joshi

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Purav Joshi is a Tennis author at EssentiallySports. Having a degree in Films, Television and Media Production, he guided his passion for writing and journalism into the sport of aces and rallies. With over 2 years of experience as a copywriter, Purav has authored over 500 tennis articles.

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