Felix Auger-Aliassime and Nike Part Ways Ahead of Australian Open 2021

Published 01/18/2021, 9:13 AM EST
MONTE-CARLO, MONACO – APRIL 16: Felix Auger-Aliassime of Canada plays a backhand against Juan Ignacio Londero of Argentina in their first round match during day 3 of the Rolex Monte-Carlo Masters at Monte-Carlo Country Club on April 16, 2019 in Monte-Carlo, Monaco. (Photo by Clive Brunskill/Getty Images)


Rising Canadian tennis star Felix Auger-Aliassime has ended his commercial tie-up with global sportswear and apparel giant Nike ahead of this year’s Australian Open. Currently at No. 21 in the ATP singles rankings, the 20-year-old has now signed off on a new endorsement deal with rival sports apparel major Adidas.

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The company announced the new deal on their Twitter page. As part of the agreement, the Canadian will sport the trademark blue of Adidas at all events.

Felix Auger-Aliassime one of the top names in tennis

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Seen as one of the best young stars in men’s tennis, the 20-year-old made quick strides up the ranking ladder with a string of impressive performances.

Living up to his billing, Auger-Aliassime became only the second player after 20-time Grand Slam winner Rafael Nadal to make five finals as a teenager. The Spaniard achieved the feat in 2004-05.

Though a six-time finalist, he has yet to pick up his maiden title. However, with the sheer wealth of talent and skill at his disposal, and also the fact that he has played five finals at his age, it only seems a matter of time before he crosses that one final hurdle and picks up his maiden championship trophy.

While the young Canadian has cut his teeth into Grand Slam tennis, he hasn’t been able to prove his mettle at this level as yet.

Auger-Aliassime’s performance in Grand Slams

He did cause a stir last year, dumping three-time Grand Slam champion Andy Murray out of the US Open.

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At the Flushing Meadows, he made the round-of-16 before bowing out in straight sets to eventual champion Dominic ThiemHe did manage to take the Austrian to a tie-break in the opening set at the Arthur Ashe Stadium before losing it.

However, Thiem stamped his authority on the match thereafter as he routed the Canadian in the next two sets to win 7-6, 6-1, 6-1.

The Australian Open ended in disappointment for Auger-Aliassime as he went down to Latvian Ernests Gulbis in the opening game. Roland Garros didn’t prove to be a happy hunting ground for him last year either, as he made a first-round French Open exit after losing to Japanese Yoshihito Nishioka.

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DIVE DEEPER

“Helped Me Develop as a Tennis Player” – Felix Auger-Aliassime Terminates Alliance with Long-Term Coach

8 months ago

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Priyabrata Chowdhury

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Priyabrata Chowdhury is a tennis author for EssentiallySports. He has been a print journalist for a decade, producing news pages for leading national dailies such as the Hindustan Times and The New Indian Express. His passion for sports eventually drove him to tennis writing.

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