Tennis wouldn’t be the sport it is today without Roger Federer. The Swiss icon ushered in an era of dominance that yielded a whopping 20 Grand Slam titles. Unfortunately for Federer, the likes of Rafael Nadal and Novak Djokovic proved to be thorns in his path. Without them, he would have almost certainly won more Grand Slams and broken more records.

Federer retired from tennis in 2022 and since then, he is leveraging his global influence to support his business goals. Recently, the tennis star turned entrepreneur showed off his modeling skills in a photoshoot for Swiss performance sportswear and athletic shoe company On. As usual, Federer looked stunning in the photos that turned the clock back and brought back memorable moments of the Swiss legend in action.

Roger Federer dons his iconic white shirt and bandanna for the photoshoot

A Twitter user shared the images from Federer’s photoshoot for On, and they were a treat for Federer fans. For the photoshoot, Federer donned a white shirt, which took viewers down memory lane. After all, he won 8 Wimbledon Championships dressed in all white. He also sported his iconic white bandanna.

The photos featured a hefty amount of motion blur, but that didn’t take away from the brilliant poses that Federer struck for the camera. Photographer Stini Roehrs also made sure that Federer looked at his very best for the photoshoot.

In the first image, Federer exhibits his poise in front of an all-black background. The second image features multiple Federer photos merged into one, almost making it a piece of vibrant abstract art.

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In the third image, Federer steps up to hit his signature forehand. Finally, in the last image, the legend can be seen stepping up to serve as he showcases the bright white On sneakers.

Marching On towards a bigger and better future

Federer joined On in 2020, and since then, he has used his entrepreneurial skills to great effect. Since joining the company, Federer has been actively engaged in improving the brand’s marketing, product development, and fan experiences. Right now, the brand is worth an astronomical $1 billion. Recently, On also announced the signing of two more tennis stars who will be proudly sporting the company’s products.

One of them is Iga Swiatek, who is the current World No. 1 in the WTA rankings. The brand also added 20-year-old American Ben Shelton, who is ranked World No. 39 in the ATP rankings right now. It’s safe to say that the future looks bewilderingly bright for On.

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