“Have That Magic Sauce”: Roger Federer on His Entrepreneurial Success With On

Published 11/25/2021, 2:57 PM EST
Roger Federer with his RF x ON vegan sneaker, ‘The Roger’.


Roger Federer has been one of the greatest players on the ATP Tour for many years. Apart from professional tennis, the Swiss has a lot of endorsements up his sleeves. The Swiss shoe company ‘On’ is one of them. In 2019, he became an important stakeholder in the company.

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Federer is extremely impressed with the business it is generating. In an interview, the 20-time Grand Slam winner talked about how lucky he feels to partner with the firm.

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Roger Federer happy to collaborate with ‘On’

Roger Federer has partnered with a lot of reputed brands. However, in 2019, he invested in a shoe firm named ‘On’. Talking about the growth of the company, it is doing pretty amazing since he joined. Moreover, the firm also launched a limited edition shoe collection called ‘The Roger”.

DOHA, QATAR – MARCH 10: Roger Federer of Switzerland celebrates winning his match against Dan Evans of Great Britain on Day 3 of the Qatar ExxonMobil Open at Khalifa International Tennis and Squash Complex on March 10, 2021 in Doha, Qatar. (Photo by Mohamed Farag/Getty Images)

Just recently, Federer spoke about the success of the firm. “I feel very much like they have that magic sauce. The sustainable angle is on point and what we need at the moment,” said Federer.

In addition, he added, “I see they are incredibly nimble. They make decisions very quickly and that is because they are small. I remind them they are a running brand, to remember they come from running. They have done an incredible job of getting where they are, and I’m happy if I gave them a bump along the way.” 

Watch this story: The Journey of Roger Federer to the Elite Billionaire’s Club

Federer pulls out from Australian Open 2022

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The six-time Australian Open winner, Roger Federer, is not going to participate in the Australian Open 2022. He announced the unfortunate news recently and will be eyeing a comeback later in the year.

LONDON, ENGLAND – JULY 07: Roger Federer of Switzerland towels off during his men’s Singles Quarter Final match against Hubert Hurkacz of Poland on Day Nine of The Championships – Wimbledon 2021 at All England Lawn Tennis and Croquet Club on July 07, 2021 in London, England. (Photo by Julian Finney/Getty Images)

The Swiss suffered from a knee injury after Wimbledon 2021, where Hubert Hurkacz upset him in the quarter-finals of the competition. Since then, he has stayed away from professional tennis, as his recovery continues.

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We hope for a speedy return to professional tennis for the Swiss Maestro.

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Atri Bhatt

394 articles

Atri Bhatt is a Tennis author at EssentiallySports. He is pursuing his Master's degree in Sports Management from Deakin University, Australia. In addition to critically analysing the game, he also plays tennis professionally.

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