How Roger Federer Turned His Fortune and Earned $600M After Leaving Nike’s Endorsement Deal

Published 09/30/2021, 3:30 PM EDT
Tennis – Wimbledon – All England Lawn Tennis and Croquet Club, London, Britain – July 5, 2021 Switzerland’s Roger Federer celebrates winning his fourth round match against Italy’s Lorenzo Sonego REUTERS/Paul Childs


Roger Federer is one of the highest-paid athletes in the world. According to Forbes, he was the highest-paid tennis player in 2021 and earned more than Novak Djokovic and Rafael Nadal combined. Interestingly, in 2020, he even earned more than football legends, Lionel Messi and Cristiano Ronaldo.

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As per Forbes, Roger Federer earned a total of $90.6 million in 2021 despite playing just five tournaments. He generated just $0.6 million on the court while 99% of his earnings came from his endorsement deals.

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How Uniqlo helped Roger Federer earn a huge amount of money?

Federer decided to end his endorsement with Nike in 2018. The company was paying him $10 million annually and he was the face of the sports brand for over 20 years.

However, in 2018, the Swiss Maestro signed a $300 million deal with Uniqlo for the next 10 years. Here, he would earn $30 million annually, which is $20 million more than what Nike was offering him. Besides this, there is no retirement clause in the deal, allowing Federer to keep receiving the $30 million check even if he retires before 2027.

Another interesting feature of the Uniqlo deal is that it doesn’t include the shoes deal. Thus, Federer can play on the court without actually wearing Uniqlo shoes. This actually pushed him to sign yet another fascinating deal.

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Federer invests in On Running

The ‘no shoe’ deal clause helped Federer to invest in the Swiss shoe company ‘On Running’ in 2018. He became its brand ambassador and two years later, the company went public and its current estimated worth is around $10 billion.

Tennis – Wimbledon – All England Lawn Tennis and Croquet Club, London, Britain – July 3, 2021. Switzerland’s Roger Federer celebrates winning his third round match against Britain’s Cameron Norrie Pool via REUTERS/Jed Leicester

Since Federer has a 3% stake in the firm, which is now worth $300 million. If one adds his earnings from Uniqlo to it, Federer has actually made $600 million after leaving Nike.

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Interestingly, out of this, the Swiss Maestro has already has spent around $15 million to open more than 80 schools in Africa. He also gave $1 million to provide meals to about 64,000 children since schools were closed due to the coronavirus pandemic.

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Roger Federer recently underwent a knee surgery and is currently rehabilitating. Fans are hopeful for a speedy recovery and for him to make an incredible comeback on the court next year. Will he be able to win his 21st Grand Slam title before bidding goodbye to the sport?

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Anshul Singh

1386 articles

Anshul Singh is a tennis author at EssentiallySports, currently pursuing Journalism Honors from Delhi University. Having significant experience with content, Anshul has authored over 500 tennis articles. He has previously worked as a writer and an editor for DU Express, penning riveting articles on sports, politics, and culture.

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