Roger Federer‘s legendary tennis career has added immense achievements to his unbeatable legacy. While the tennis star was also known for his classy personality besides his sporting prowess, he attracted the attention of globally renowned brands like Rolex. After retiring from his professional career, the legend took a leap from being just the face to a major shareholder of his sports apparel brand, On Running.

On Running has built a great name along with a massive worth in the world of sports. While fans had a desire to see the logo sparkling on the tennis courts, he finally made it possible with Ben Shelton and Iga Swiatek.

Roger Federer’s On Running set to enter the tennis world with Ben Shelton and Iga Swiatek

On Running, the Swiss shoe brand co-owned by tennis icon Roger Federer, is gearing up to build its presence in the world of tennis apparel. While the brand has been in collaboration with WTA World No. 1 Iga Świątek and Ben Shelton as partners, it is now time for the world to witness the launch of its new tennis collection.

Since 2023, Świątek has served as the global ambassador for On Running, helping the brand build the recognition that was required before taking a big step in a sport that giants like Nike and Adidas ruled. Now, Swiatek, along with Shelton, finds herself under the spotlight to take this collaboration to new heights with the upcoming launch of the brand’s inaugural tennis apparel line.

Federer’s investment in the company dating back to 2021 has been a good luck charm for the brand. With this new move, the brand is set to make a mark in a market that remembers the legacy of the man behind it.

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Shelton’s ‘pumped’ feeling for being a part of On Running

Besides being the face of On, Ben Shelton has always felt motivated ever since he became a part of the brand. Back when he started his contract with the company, he expressed his excited feeling of finding a connection with the world-renowned company.

“As someone in the early stage of my professional career and a challenger on the tour, I love that I’ve partnered with a company that has years of experience in sports performance and is looking to take over a new sport like tennis. I’m really pumped to be the first male tennis player sponsored by On,” he said.

As the young American is set to be the face of the new apparel line, it remains to be seen how far his image takes the brand’s value.