Indian Wells Fever Grips Tommy Paul’s GF Paige Lorenze as She Teases a Thrilling Lifestyle Brand Crossover

Tommy Paul’s ascent in 2025 has been nothing short of spectacular. A semifinal run in Adelaide, a quarterfinal appearance at the Australian Open, and a coveted spot in the ATP top 10—he’s clearly on fire. But Paul’s success isn’t a solo act. His influencer girlfriend, Paige Lorenze, is also making waves, expanding her popular lifestyle brand with a highly anticipated tennis collaboration at an upcoming ATP event.

On Friday, Lorenze took to her Instagram and shared several pictures clipped on a board from her house. But what’s special about them? Well, they happened to be from the Indian Wells tournament. Beside them, there was one photo teasing a crossover of the ATP tournament with Lorenze’s rising Dairy Boy. “Indian Wells x Dairy Boy March 2025”, read the title on a paper showing drawings of supposed outfits Lorenze might be planning to reveal next month. How does the apparel look like, though?

By the look of it, it seems Lorenze is preparing to introduce an Indian Wells-themed sweatshirt and a cap through Dairy Boy. The brand was founded by her in 2021 and deals in denim, clothing, housewares, and other accessories. Per the official description on its website, Dairy Boy intends “to break the mould of a lifestyle brand, creating a space to embrace nature, life’s simple pleasures, and a good foundation of never forgetting where you came from.”

The latest update comes just weeks after Lorenze shared a sneak peek of her new “Dairy Boy office”. Remember that post from her on Instagram earlier this month? “7 busy days at home. Lots of coffee, work, different colored legging sets, paint swatches, and planning ✨🗄️,” she wrote in the post’s caption.

Meanwhile, Lorenze also enjoys a lot of support from her boyfriend Paul. He never misses out in cheering for her. Yes, the World No.9 stays busy due to his hectic tennis schedule, but he still finds a way to boost his girlfriend’s confidence. Especially when it comes to her business endeavors.

When Tommy Paul extended his wishes to Paige Lorenze’s new product line

Last month, Tommy Paul took to his socials and shared a story. It featured a teaser clip, belonging to Paige Lorenze’s brand Dairy Boy. The clip basically teased an upcoming clothing line. It was supposed to launch on February 16. Speaking of the clip itself, Paige was seen flaunting a pink outfit while riding a mountain bike in style. To hype her up, and her brand’s product, Paul simply wrote, “Let’s gooo @dairyboy @paigelorenze”

Since they started dating in 2022, Lorenze has also acted as a support system for Paul. Remember how she cheered for him in 2023 at the Mexican Open? Interestingly, there was a funny story attached to his campaign at this event.

After losing to Alex de Minaur in Acapulco in 2023, Paul revealed how his girlfriend helped him to prepare for his encounter. “My team, you guys went through it with me this week. No one really knows how much we had to do to get ready for this match. I had my girlfriend & trainer blow drying my underwear this morning trying to get me ready.”

Then at the US Open last season, she was there with him. Even in Melbourne, last month, she was present to support him through his campaign. Thanks to his tennis knowledge, Lorenze has got better at the racket sport. But how?

Back in 2023, she threw light on Paul teaching her key lessons. In a social media post, she wrote, “T said I made a lot of progress 😂🤘🏼” while sharing a video of herself, learning from the ATP pro himself. Later, in an interaction with People Magazine last September, she revealed, “Tommy has been giving me tennis lessons, and I have been playing at home. I’m definitely getting the hang of it”

Now, with her upcoming collaboration with Indian Wells, it will be intriguing to see how it turns out. Moreover, she will also hope for Paul, who is fresh off his walkover against Marcos Giron at the Mexican Open, to make a deep run at the ATP event. Their avid fans will wish that they both succeed in their goals. Wouldn’t that be amazing?