$230 Million Worth Novak Djokovic Pursues Billionaire Rival Roger Federer’s Thumping Business Model in an Attempt to Expand His Brand

Creating footwear for tennis players is not an easy task. Tennis court footwear needs to be cozy and flexible to suit the various court surfaces. And tennis greats like Roger Federer and Novak Djokovic are aiming to create comfortable shoes that tennis stars look for by contributing their essential insight.

Yes, you read it right. After the 20-time Grand Slam champion, his Big 3 rival Djokovic is trying to create something comfortable. And just like him, the world’s No. 2 tennis player will also be a vital part of the show-making process.

Novak Djokovic follows Federer’s brilliant business idea

Recently, Eurosport shared a video created by the shoe-making brand itself. And share the idea behind what made the 35-year-old Serbian tennis player team up to create super tennis shoes. In that video, the whole number two ranked tennis player top about the long-awaited Court FF3 Novak shoe that he is creating in collaboration with his sponsor shoe-making brand Asics.

And along with that, he explained why wearing perfect shoes is very important on the tennis court. However, the Serbian tennis player is not the first tennis star to co-create shoes for the sporting world. He has won the shoes of a Japanese company for the last few years, and now he will be wearing his own co-created shoes on the tennis court. And with this, the 35-year-old tennis player is trying Federer’s method of expanding his brand.

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After ruling the tennis world, both tennis legends are ready to take over the shoe-making world by storm with their creative and innovative ideas by making the perfect tennis shoes. Earlier, the Swiss maestro also co-created performance tennis shoes in collaboration with a Swiss shoe-making company On. 

Roger Federer created On’s first tennis shoes

Last year itself, the Swiss maestro enthralled tennis fans with his amazing performance tennis shoes for the first time. And displayed his creative side while making the Center Court conqueror shoes.

The former world number one was quite impressed with the brand’s vision and wanted to create something great that will help tennis players in the near future. And since the time the former tennis player decided to collaborate with On Running, the brand has become the fastest-growing athletic brand of the year 2021.

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