“Our Revenue Represents Only 30% of Golf”: ATP Chief Makes Staggering Confession on Tennis

Published 11/10/2021, 6:00 AM EST
A general view during the singles final between Grigor Dimitrov of Bulgaria and David Goffin of Belgium during day eight of the 2017 Nitto ATP Finals at O2 Arena on November 19, 2017 in London, England. (Photo by Julian Finney/Getty Images)


Tennis has been one of the most elegant sports that has been going on for several decades. Besides tennis, there are a number of sports that take place intriguingly throughout the calendar year, and one such sport is golf. 

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Recently, ATP Chief Andrea Gaudenzi spoke on a comparison between tennis and golf. He revealed that the viewership of golf is way higher than that of tennis. It generates a higher income by a considerable amount than that of tennis. However, the reach of tennis, in general, is way more spread out across the globe than that of Golf.

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The ATP head spoke on this topic and stated, “Tennis has a billion fans, but there are areas in which our income is very limited. If we consider all the TV rights (Grand Slam + ATP + WTA), our revenues represent only 30% of what golf generates. Yet we are a more global sport than golf. But we are not coordinated. We need a product that brings together all the entities but offers more.” (Quotes translated using Google translate)

ATP had a good turnout in Paris 

There has been some good news for tennis lately. The Rolex Paris Masters director Guy Forget said that the revenue earned from ticket sales this year was beyond their expectations. As the event was held behind closed doors in the last year, organizers were happy with this year’s turnouts.

The Serbian ace Novak Djokovic beat Daniil Medvedev in three close-fought sets, which turned out to be an epic final in Paris. The World No. 1 ended the year as the top-ranked player for a record 7th time, beginning this week.

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Tennis – ATP Masters 1000 – Paris Masters – Accor Arena, Paris, France – November 7, 2021 Russia’s Daniil Medvedev congratulates Serbia’s Novak Djokovic on winning the final match REUTERS/Christian Hartmann

In fact, there are talks going on about increasing the prize money as the players are the main reason spectators come to watch. However, it will be interesting to see how the ATP generates a formula to overtake the viewership of golf.

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Watch this story: The Journey of Roger Federer to the Elite Billionaire’s Club

 

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Rohan Kollare

1357 articles

Rohan Kollare is a Tennis author at EssentiallySports. Rohan has studied Sports Management and has a trophy cabinet adorned with accolades won in district and state-level tennis competitions. He has previously worked in Content Operations for Disney’s Hotstar for over a year, covering Tennis and Formula One.

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