REPORTS: Heavy Public Backlash Jeopardizes Alexander Zverev’s Adidas Sponsorship

Published 11/01/2020, 2:51 AM EST
Germany’s Alexander Zverev reacts during his second round match against France’s Pierre-Hugues Herbert REUTERS/Gonzalo Fuentes

Alexander Zverev is undergoing a phase of highly mixed fortunes. While he is excelling on the tennis court and has had the best couple of months, certain aspects of his personal life are making things tough for him. Now, those aspects could very well affect his tennis career as well.

Zverev has been at the receiving end of a lot of backlashes lately after comments from two of his ex-girlfriends. As per strong reports, Zverev’s apparel sponsorship contract with Adidas is set to expire at the end of this year. He is one of the top athletes signed with the major sports apparel and equipment brand.

A public backlash spurred by the kind of accusations made by one of his ex-girlfriends can put him in trouble with Adidas. It will be interesting to see how the situation pans out and how his sponsors react.


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Alexander Zverev receives public backlash

To make things worse, the Rolex Paris Masters Instagram handle recently deleted a post including Zverev. This happened after a lot of criticism for Zverev from fans commenting on the post. They slammed the German star over his ex-girlfriend Olga Sharypova’s accusations that Zverev abused her.

Zverev reacted to the comments, denied them, and said he has no idea why Sharypova said those things about him.

Tennis – French Open – Roland Garros, Paris, France – Germany’s Alexander Zverev during his third round match against Italy’s Marco Cecchinato REUTERS/Christian Hartmann

“They make me very sad. We have known each other since we were children and shared many experiences together. I very much regret that she makes such statements. Because the accusations are simply not true. We had a relationship, but it ended a long time ago,”  Zverev said on the same.

How it all started


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It all started when Zverev’s ex-girlfriend Brenda Patea announced she was expecting her and Zverev’s child. In addition to that, she had no intention to share the child’s custody with the tennis player and it seems things did not end on good terms between them.

MELBOURNE, AUSTRALIA – JANUARY 19: Alexander Zverev with girlfriend Brenda Patea as they take a selfie attending the Crown IMG Tennis Party on January 19, 2020 in Melbourne, Australia. (Photo by James D. Morgan/Getty Images)

For Zverev, time will tell how the personal situation pans out and how it affects his tennis career on and off the court. For now, he will turn his focus towards the Rolex Paris Masters 2020 and then the ATP Finals. He arrives in Paris on the back of consecutive titles in Cologne.


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Aayush Majumdar

1006 articles

Aayush Majumdar is a NASCAR content strategist, a Tennis Writer, and a sports analyst at EssentiallySports. He is well-tenured as a tennis and NASCAR writer, with over 900 articles across both sports. After pursuing a Post Graduate program in Sports Management, Aayush explored various roles in Sports Media, including a Sports Reporting role at a leading English daily.