Legendary Swiss tennis player Roger Federer‘s connection to ON Running is well established, with the brand value having spiked up to $300 million. This partnership has brought a lot of endorsement value to Federer, making him one of the few players to be earning while he retired from the sport of tennis. Now he has taken another dynamic step into this industry with the label.

ON Running’s brand-new collection of footwear for a new age group is expanding its audience. It’s a huge step for the brand as well as for the Swiss player posing tremendous success for both in the future.

Roger Federer represented ON Running launches a new kids’ collection

Entering into a new world of footwear expansion with the brand, Roger Federer has launched ‘The Roger Kids’ for children to be able to style their feet the way the Swiss player does. The Roger Federer kids’ collection with ON Running aims to inspire the next generation of tennis players and sports enthusiasts.

The collection features a range of stylish and functional shoes designed specifically for children, incorporating the latest technology to enhance their performance and comfort for sports and otherwise.

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The official page of the brand recently posted about it with a catchy advertisement. Federer’s involvement in the design process ensures that the shoes meet his high standards of quality and style. His attention to detail and experience as a professional athlete is evident in every aspect of the collection, from the choice of materials to the fit and support provided by the shoes.

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Given that Roger Federer only bagged this deal with On Running because of leaving Nike still seems unreal and a blessing in disguise for Federer as now he is sitting on top of almost $600 million dollar worth of deals.

The transition of Roger Federer to On Running after Nike

Roger Federer has made some demands from Nike which they declined to fulfill. Since that was denied, Roger Federer decided to end his contract with them and bagged two other deals to replace it. Little did he and his fans know that this would turn out to be a blessing in disguise for him as he was able to replace the Nike deal with 2 $300 million deals.

He bagged these deals from the Japanese clothing brand Uniqlo worth $300 million and another deal with On Running for the same amount. And guess what, the deal he had left with Nike was only $10 million annually.