Roger Federer’s Multi-Billion Dollar Brand Makes Priorities Clear as American Prodigy Ben Shelton Hyped With a Rousing Message Over the Swiss Star’s Ex-team

Published 09/26/2023, 5:17 AM EDT

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Ben Shelton is in a dreamland now. After his heroics at the US Open, the 20-year-old player helped his team, Team World, at the Laver Cup as they defeated Team Europe for the second time in a row. The title win couldn’t have come at a better time for the young American who was playing in his maiden Laver Cup tournament. With hopes on his shoulders, he did not fail to deliver on the grand stage. Responding to his triumphant win, ‘On Running’, a brand backed by Roger Federer took to Instagram to shower praise on the 20-year-old.

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In their story, the brand looked to congratulate the US Open semi-finalist for his incredible efforts. Ben is also one of the first brand ambassadors signed by On Running.

Roger Federer-backed brand congratulates Ben Shelton for Laver Cup show

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Throughout his career as a professional player, Roger Federer has always represented Team Europe. In his final year as a professional player, Team Europe was stunned by Team World as they laid their hands on their first-ever Laver Cup. This year, history repeated itself as Team World laid their hands on the title yet again. However, Roger Federer’s $10 billion brand ditched the poor performance by Team Europe at the Laver Cup while posting a congratulatory message for Team World’s player Ben Shelton.

 

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In their story, On Running acknowledged Shelton’s role, stating, ‘congrats @benshelton for winning the first @lavercup victory with team world.’ Ben Shelton’s journey in the Laver Cup has been nothing short of spectacular. At just 20 years old, he showcased extraordinary talent and composure on the court, contributing significantly to Team World’s victory. This even resulted in a congratulatory message from Roger Federer’s brand, despite the Swiss Maestro being an ardent supporter of Team Europe.

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After his recent performances on the big stages, he has become a worldwide favorite. At the ongoing Laver Cup, the eponymous Rod Laver himself came ahead to talk about the young American player.

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Rod Laver lauds upcoming sensation Ben Shelton as he considers him his ‘favorite’

During the Laver Cup, the Godfather of tennis himself, Rod Laver, hailed the American player as an upcoming sensation. In his tweet, he even made a claim that he could be worthy enough to lay his hands on a Grand Slam in the upcoming times. He said: “Shelton is the new player on the tour. We’re going to see him winning a Slam, he’s got one of the biggest serves, a big left-hander, he doesn’t make many mistakes. He sees an opening and he goes for it.”

Not only the Australian great but even Shelton’s compatriot Sebastian Korda was left short of words while appreciating the young gun’s heroics. This is just the start for the young American player. With a bright future ahead of him, it is only a wonder what one can expect from him.

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With the words of congratulations flooding all over the young American, he would be willing to keep all the respect and love he has earned through the game. Surely, the 2024 season will see him in all his glory.

WATCH THIS STORY: ‘What A Class Act’ – Serena Williams Sends Love As Roger Federer Hangs His Tennis Racket

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Written by:

Akshat Gaur

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Akshat Gaur is a Tennis Writer at EssentiallySports. He completed his Bachelor’s degree in 2021 and has been writing since then. With over two years of experience in the world of sports journalism, specifically tennis journalism, Akshat is someone who is immensely passionate about covering the ATP and the WTA Tour.
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Edited by:

Mitali Dey

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