Roger Federer Rides on an Entrepreneurial High as He Flexes New Invention for His Multi-Billion Dollar Company

Despite months after his retirement, Roger Federer continues to make headlines. During his career, the Swiss maestro was much talked about owing to his on-court performances. Meanwhile, after retirement, the 20-time Grand Slam champion has continued his association with the sport by attending various tournaments worldwide. Additionally, he has a multi-billion-dollar company, On Shoes, that is making big strides. Recently, he announced some exciting updates about his company.

Ever since his retirement, Federer has focused on his business ventures while spending quality time with his family. Here’s what he had to say about his company, On Shoes.

Roger Federer launches a new collection

Hours ago, the Swiss maestro took to his official Instagram handle to make a big announcement regarding a new collection of On Shoes. Named THE ROGER Clubhouse Pro, this exquisite collection can be used for multiple purposes. And Federer couldn’t stop controlling his excitement while revealing this news. He said, “This is THE ROGER Clubhouse Pro.”

Further, he went on to add, “The first time I held this shoe in my hand, I was very excited because you can play any racket sport with it—tennis, paddle, or even, dare I say it, pickleball. It uses the same foam as On’s running shoes and includes hidden CloudTec. So it’s responsive enough for the court and comfy enough to wear all day.” 

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Being a multi-purpose shoe, this new launch can become an instant hit among the fans who play different sports for leisure. They can use the same shoe while playing tennis and pickleball, giving the best performance in both of them.

Ever since the Swiss maestro made an investment in On Shoes, the company has seen a new trajectory of growth, smashing numerous records. However, Federer has an interesting backstory about his association with the multi-billion dollar company.

Federer’s co-founder makes a candid revelation

The former World Number 1 was a fan of On Shoes even before investing in the company. David Allemann, co-founder of On Running Shoes, once revealed how Federer was onboarded by the company.

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He said, “At some point he called us and said, ‘Let me buy you dinner.’ And so we had dinner together [and] he said: ‘I’m a big fan of your product, everybody around me is wearing them.’ We said, ‘Hey, why don’t you become a co-entrepreneur together with us?”

Indeed, Federer’s investment proved beneficial for all the parties involved, and the rest is history. While his sporting career was legendary, the Swiss maestro is also a champion off the court.

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