The year 2019 was a turning point in the history of the multi-billion dollar company, On. One of tennis’ greatest players, Roger Federer, joined them as an investor. It completely changed the fortunes of the Swiss brand as it achieved tremendous growth subsequently. For Federer, who was nearing the end of his career, it was a great deal with the company from his native country. Recently, the co-CEO of On, Marc Maurer, opened up about Federer’s immense impact on the company.

Since then, On has gone on to become one of the largest shoe and clothing brands in the world. Its valuation has soared to nearly $10 Billion. So how does the company reflect back on its partnership with the tennis superstar? Straight from the horse’s mouth, Maurer had nothing but glowing words for Federer’s influence on On.

‘On’ co-CEO talks about the Roger Federer magic

Recently, Marc Maurer got featured in the ‘Behind The Racket’ story where he talked about On and his contribution to sports. In the post, he also revealed how Federer joining them made the company decide to venture into tennis.

Talking about this, he said, “@on was founded in 2010. We were very fortunate that we were able to grow, especially in the US. What we learned from running and from the CloudTec technology gave us the permission to grow in other sports. Then, through meeting @rogerfederer, we had the opportunity to go into tennis.”

Further, he went on to add, “I think we saw tennis itself needs to be more inclusive and bring more to the community. And then we realized we can bring more innovation to the products and basically create a performance product that you can wear all day, every day. It was a huge growth and apparel opportunity.”

Federer spotted the fledgling brand while walking on the streets of his native country, Switzerland. Subsequently, he met the leadership team and the rest is history. Their products immediately struck a chord with the Swiss maestro and their partnership paid off on both ends.

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Federer describes On Shoes’ products

During an interview, the 20-time Grand Slam champion revealed how On’s products were a cut above the rest. He said, “On had great running sneakers, very comfortable shoes. And once you buy an On shoe, you want another pair. You get to know the brand, and once you know the brand, I feel like it’s a very forward thinking, very new, very hip brand.”

In recent years, On has gone on to partner with many active players on the tennis circuit. The likes of Iga Swiatek and Ben Shelton have joined hands with On Shoes. Additionally, the brand is constantly innovating and introducing new products, and the journey is only upwards from here for On!

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