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Taylor Fritz‘s girlfriend, Morgan Riddle, emerges as a prominent figure in championing the sport’s promotion. As a social media influencer herself, she has never missed an opportunity to bring tennis to a bigger platform on social media. And now that she is currently supporting her boyfriend, who is playing at the Indian Wells, she recently found the perfect time in between the tournaments to promote her brand.

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Riddle continuously works to redefine the stereotype that comes with the label Tennis WAG by handling her work and even supporting her boyfriend in his tournaments. So let’s take a look at how she managed to take some time out to promote her brand.

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Taylor Fritz’s girlfriend invites an ‘incredible group of women’ on International Women’s Day weekend

As the 26-year-old American tennis player is yet to play his first round of the tournament, his girlfriend has started working on her brand and the different collaborations that she has had during the tournament. Recently, on the occasion of Women’s Day, she shared a little insight on her new venture called ‘Morgan’s Tennis Club’ associated with Rare Global.

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She took to her Instagram account to share a picture of how, with this new venture, she is ready to bring a lot more interest in the classic traditional sport. Along with that, she also shed her thoughts on bringing a lot of women around her together to play tennis with goodies associated with the games, starting from the kit bag to a lot of other different things.

She wrote, “This weekend to celebrate International Women’s day, I invited an incredible group of women to come celebrate a weekend of tennis, fun & girlhood. These women are the powerhouses and brains behind the brands I adore & admire and im so excited to invite them into my brand and my world!! Excited to bring you all along.”

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Along with that, she shared a lot of other stories highlighting how she promoted her new venture with other girls or tennis WAGs around the sport. Not only that, but recently she also made a huge fashion move, as she boosted her collaboration with Wilson and Rare Global.

READ MORE – Taylor Fritz’s Girlfriend Morgan Riddle Proudly Boasts About Her Influence in Attracting New Fans to the Sport

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Morgan Riddle’s recent fashion move 

Recently, the social media influencer surprised her fans with some sneak peeks into her latest collaboration, with the goods brand as well as the talent management agency. With an unexplained photo of Wilson’s merchandise and a mention of the company’s official Instagram account, Riddle piqued her followers’ interest in the details of this fascinating project.

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Apart from her association with Wilson, Morgan Riddle also subtly alluded to another relationship with Rare Global, a well-known talent management firm with an extensive roster of prominent innovators and artists. To further heighten the mystery, Riddle posted an alluring photo to another Instagram account of handbags made by Wilson that featured the logo ‘Morgan’s Tennis Club.’

Nevertheless, what are your thoughts on Morgan Riddle’s work on collaboration during the Indian Wells? Do let us know in the comments section below.

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Written by

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Pratishtha Prakash

2,948 Articles

Pratishtha Prakash, senior tennis writer and resident analyst at EssentiallySports isn't just a sports journalist; she's a storyteller who found her true calling in tennis content. It is something she seamlessly integrates into both her professional and personal realms. At ES, she has curated more than 2400 articles, and each write-up reflects that fans are here to stay! Having professional certifications in content and digital marketing, Pratishtha has made it a habit to hone her skills as a quality journalist. Her sweet spot lies in articles exploring fan reactions and off-court tales. As an analyst, she elevates her storytelling with technical finesse. Beyond the pixels, Pratishtha trades her keyboard for the dance floor and loves to explore new places during her time off from work.

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Shudh Mukherjee

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