When it comes to sports and brands collaborating to not only generate revenue but also get visibility, golf and tennis rule near the top. Looking back in time, several renowned brands like Nike, Adidas, Lacoste, and many more are continuously working with a lot of tennis players like Roger Federer, Novak Djokovic, Rafael Nadal, Venus Williams, etc. What must stand out is their popularity, not their working status.

Even when these players are not playing currently or have retired, brands continue to endorse them for publicity. As to why this is the case, rising tennis star Chris Eubanks has an explanation.

Chris Eubanks shares why tennis has the upper hand in sports

After Chris Eubanks became the face of a brand, Forbes sat down for an interview with the 27-year-old American tennis player. Eubanks shared why these two sports tennis and golf are preferred by brands more when it comes to marketing their products to the people.

The world number 37 explained, “Tennis and golf offer much more visibility for apparel companies than team sports, and I think that’s why we are seeing more brands getting into tennis.” Eubanks feels that the reason why tennis is attracting a bevy of new brands is because they offer an opportunity for the brand to market their products through unique individuals instead of a team dynamic. They can center their products as per the player as well.

Chris Eubanks also recently became the face of a brand called J. Lindberg, making him the first male ambassador of the brand in tennis.

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Eubanks signs off as the first make ambassador in tennis for J. Lindberg

In the same interview, Chris Eubanks shares that it is very exciting for him to be elected as one of the only faces of the brand for tennis. He also added that now when the brand grows it will definitely make him feel a sense of pride since he got to join the label at such an initial stage right from the beginning.

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Furthermore, Eubanks stated that one of the things he likes about J. Lindeberg is that its apparel stands out a lot especially its shorts and shirts since they have been enhanced with creativity. The brand has done an impeccable job in making its clothes breathable and sweat-absorbent which is an absolute necessity in sports. Who wouldn’t want to wear Lindberg after Chris Eubanks’ glowing recommendation?