Tennis Looks to Emulate F1’s ‘Drive to Survive’ Netflix Series

Published 11/09/2021, 11:33 AM EST
A detailed view of an ATP TOUR logo on a tennis net during the semifinal round of the Western & Southern Open at Lindner Family Tennis Center on August 17, 2019 in Mason, Ohio. (Photo by Adam Lacy/Icon Sportswire via Getty Images)


For a while now, the governing bodies of tennis have been trying to make the sport more palatable to younger and newer audiences. While players continue to deliver their best on the court, the ATP tour has seen gradual changes. In a recent interview, the Chairman of ATP Tour, Andrea Gaudenzi, talked about the expansion of ATP on digital platforms.

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He specifically talked about targeting a younger audience through consumer data collection. The former Italian player also gave a heads up on a possible collaboration with Netflix. Gaudenzi wants to convey interesting stories to fans through digital platforms.

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The Chairman of ATP hints at documentaries on Tennis

The Chairman of ATP, Andrea Gaudenzi, recently emphasized on the expansion of the sport. He believes tennis has a billion fans across the world and to expand it is fundamental. He said, “The mentality of any business is: to focus on the consumer. We need to get to know our fans better. We need to collect data digitally, which is why Google and Facebook are so powerful: they know everything about our daily business, what we like and what we don’t.”

August 09 2015: View of the stadium during the ATP men’s singles final between John Isner (USA) and Kei Nishikori (JPN) at the CITI Open tennis tournament at the Rock Creek Tennis Center, in Washington D.C. Kei Nishikori won 4-6, 6-4, 6-4. (Photo by Tony Quinn/Corbis/Icon Sportswire via Getty Images)

Furthermore, he added, “If we have a single platform, we can do it. We are working on something similar to the Netflix series about Formula 1 with the WTA circuit and the Grand Slams. The younger generation wants to see the matches, of course, but also what Tsitsipas does in the evening. We need to invest in social media. Not just tennis, tennis, tennis. We have to tell stories to the fans”.

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Gaudenzi also hinted at a documentary on the ATP or WTA circuit just like Netflix made for F1 in 2020, named ‘Drive to Survive’. The Netflix documentary on F1 covers the sport exclusively and deeper insights about the same. The documentary produced a lot of fame during the release. It also helped bring the attention of new audiences to F1.

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Do you think such a move would be in the best interest of tennis? Let us know your views on the same.

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Atri Bhatt

384 articles

Atri Bhatt is a Tennis author at EssentiallySports. He is pursuing his Master's degree in Sports Management from Deakin University, Australia. In addition to critically analysing the game, he also plays tennis professionally.

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