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Tennis Rumour: Roger Federer Reportedly Backed out of On Running as Insider Claim Puts Iga Swiatek and Ben Shelton in a Fix

Published 05/05/2024, 3:32 PM EDT

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It was back in 2022 when Roger Federer stunned the tennis world by announcing his retirement. While everyone was wondering what the Swiss star’s next move would be, he announced his arrival into the world of business and entrepreneurship. One among them was On Running, with which the Swiss star first joined hands in the year 2019. Since then, the 20-time grand slam winner has been a constant part of the team, having helped them expand their horizon in both tennis and globally.

Talking about their expansion in tennis, they went ahead to sign 3 major superstars namely Iga Swiatek, Ben Shelton, and Joao Fonseca. While the team was doing great work together, some new reports are starting to come out. Per reports circulating on the internet, it is suggested that Roger Federer has pulled out all his stakes from the Swiss brand. It’s to be noted that investors sometime prefer to cash in on their shares to due good pricing as well; it might not necessarily mean he is cutting ties with them fully.

While nothing at the moment is confirmed, Craig Shapiro took to his social media account to make this interesting revelation. If the reports coming out are supposed to be true, it will be interesting to see how things will unfold in the future. Not only this, On Running’s association with the tennis stars would be.

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“Word on the street is that Club Fed cashed out his ON shares. It will be interesting to see what his involvement moving forward will be, as well as what ON’s involvement in tennis will be,” said Shapiro via X (formerly Twitter).

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Thus, if the rumors coming out are supposed to be true, it is a bold decision taken by Roger Federer and his team. While we wait for further developments, it will be interesting to see how things fold in the future. That being said, one question that everyone would want to know is: How much was Roger Federer’s investment in On Running?

How much is Roger Federer’s stake with On Running?

As already mentioned, Roger Federer joined hands with the Swiss brand back in 2019. At that time, the 20-time grand slam winner had 3% of the stakes of the brand. Apparently, it is worth somewhere around $300 million. Initially, it was Federer himself who showed interest in the brand and asked the owners if they would want to work with him.

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‘I’m a big fan of your product, everybody around me is wearing them.’ said Federer to the owners. Replying to this, they said, ‘Hey, why don’t you become a co-entrepreneur together with us? We want to have huge chunks of your time–if you allow–because I think we can do great things together,’ said the founder while recalling their first-ever meeting with each other.

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Thus, Roger Federer, who was a crucial face of On Running has reportedly announced to part ways with the brand. While further developments await, it will be crucial to see how things fold. What are your views on this? Do let us know in the comments below!

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Written by:

Akshat Gaur

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Akshat Gaur is a Tennis Writer at EssentiallySports. His journey on our platform is a testament to his deep-rooted passion for the sport. With a commitment towards ethical journalism, Akshat demonstrates this aspect through his measured offerings.
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