‘Whose Child Is That?’ – Novak Djokovic‘s Wife Lashes Out at Renowned Fashion Brand Over Their Controversial Photo Shoot With Kids

Published 11/25/2022, 7:15 AM EST

Follow Us

Jelena Djokovic, the wife of 21-time Grand Slam champion Novak Djokovic, criticized a famous fashion house’s new advertisement. Fans quickly attacked Balenciaga for their latest inappropriate ad on social media. In the ad, two young girls held stuffed animals. The animals had sported inappropriate attire according to Jelena. The Serbian legend’s wife, Jelena Djokovic, shared an alarming message about the ad on her Instagram profile.

America’s Favorite Video Today


The young girls held soft toys that were adorned with inappropriate outfits. One picture featured a young girl holding onto a plush toy backpack. The bear sported a vest and a padlocked choker around its neck that infuriated Jelena, who took to her Instagram stories to vent out her anger.

Jelena, wife of Novak Djokovic, irked by the ad campaign of a famous fashion house

ADVERTISEMENT

Article continues below this ad

The adverts promoted Balenciaga’s Spring/Summer 2023 collection. It recently made its debut this fall during the Paris Fashion Week. Novak Djokovic‘s wife was alarmed when she watched the young girls in the inappropriate ad. She shared on her Instagram story, ” Be aware. It’s everywhere. And we can fight against it.

via Getty

Jelena Djokovic further added, “What apology can they give without an explanation of how could this setup be approved in the first place?” Balenciaga recently apologized for its campaign. The fashion house deleted the contentious images from its social media accounts. Nevertheless, the harm had already been done.

Trending

Get instantly notified of the hottest Tennis stories via Google! Click on Follow Us and Tap the Blue Star.

Follow Us

Novak Djokovic’s Wife Jelena Pens Down an Emotional Message About Social Media Dangers

Jelena also shared, “Whose child is that and how could parents just ignore all the details and allow their child to be used like that?” After accusations that it had sexualized children in its ads, Balenciaga issued an apology on Instagram.

ADVERTISEMENT

Article continues below this ad

The statement read, “We sincerely apologise for any offense our holiday campaign may have caused. Our plush bear bags should not have been featured with children in this campaign. We have immediately removed the campaign from all platforms.” Photos of children that were on the label were later removed from their profiles.

Jelena Djokovic had once mocked a reputable tennis magazine

A few months back, the 21-time Grand Slam winner had acknowledged that he will wait for an exemption to enter the US Open. However, he won’t alter his position on vaccination to participate in the competitions. The Serb had skipped several significant tournaments during the season due to his stance. A tennis magazine lambasted him in the wake of this controversy. His wife, Jelena Djokovic, had sternly responded to this.

ADVERTISEMENT

Article continues below this ad

Watch This Story: Novak Djokovic ’s Epic Finals Against Rafael Nadal,.. at the Australian Open

The caring wife had mocked the integrity of the magazine. When journalists and media outlets questioned his choice, Jelena Djokovic ripped them to shreds. Fans have regularly witnessed Jelena’s support and admiration for her husband’s choices. Let us know what you think about the Serb and his wife in the comments below.

SHARE THIS ARTICLE :

ADVERTISEMENT

Written by:

Dr Aditya Raveendran Menon

963Articles

One take at a time

Aditya Menon is a Tennis Author at EssentiallySports. A dentist by profession, he developed an unbridled love for tennis from the moment his father introduced him to the sport. Watching Roger Federer dominate the ATP tour with his unique and effortless style played a pivotal role in pushing Aditya to write about tennis for national publications.
Show More>

Edited by:

Tony Thomas

ADVERTISEMENT

ADVERTISEMENT

EDITORS' PICK

America’s Favorite Video Today