Alexander Zverev Hires US-Based PR Firm After Split With Roger Federer’s Management Firm in January

Published 06/29/2021, 11:15 PM EDT
Tennis – Wimbledon – All England Lawn Tennis and Croquet Club, London, Britain – June 29, 2021 Germany’s Alexander Zverev in action during his first round match against Netherlands’ Tallon Griekspoor REUTERS/Paul Childs


German tennis star Alexander Zverev has hired the services of Berk Communications, a US-based public relations firm.

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The PR firm has an impressive list of clients, including American baseball star Alex Rodriguez and billionaire businessman Robert Kraft.

It is understood that the firm specializes in “Sports, Lifestyle and Crisis PR”.

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Alexander Zverev won his Wimbledon R1 on Tuesday

Currently ranked sixth in singles, Zverev opened his Wimbledon campaign on Tuesday with a 6-3, 6-4, 6-1 stroll over Tallon Griekspoor of the Netherlands.

Coming off a phenomenal season on clay, Zverev is seen as one of the top contenders for the All England title this year.

Yet to land silverware in Grand Slam tennis, the tall German came agonizingly close to landing his maiden Major championship title at last year’s US Open before going down in five absorbing sets to Austrian rival Dominic Thiem.

Taking the positives from his second career Madrid title into Roland-Garros this year, Zverev reached the semifinals at the French Open.

Zverev lost to Stefanos Tsitsipas in Roland-Garros SF

Despite fighting back from two sets down against Greek World No.4 Stefanos Tsitsipas and taking the last-four tie to a decider, the German fell short of the finish line.

Opening his grass court swing at Halle, the German fought past countrymate Dominik Koepfer in three sets to reach the last-16.

However, he came up short against hugely-promising Frenchman Ugo Humbert in the round-of-16, going down in a three-setter.

The Frenchman went on to lift the championship trophy, beating Russian Andrey Rublev in the final. 

Tennis – Wimbledon – All England Lawn Tennis and Croquet Club, London, Britain – June 29, 2021 Germany’s Alexander Zverev celebrates winning his first round match against Netherlands’ Tallon Griekspoor Pool via REUTERS/Edward Whitaker

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The German has, in the recent past, spoken of his intent of going deeper in Grand Slams and the desire was evident in the manner in which he put it past his Dutch opponent at All England on Tuesday.

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“Gonna Get Booed off the Court”: Alexander Zverev’s Cheeky Reply on Germany vs England EURO2020 Matchup

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Getting 83% of his first serves in and winning 88 points to his opponent’s tally of 67, Zverev had a firm hold of the match from the get-go and didn’t let up on his intensity and ruthless approach till the last point was won.

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Priyabrata Chowdhury

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Priyabrata Chowdhury is a tennis author for EssentiallySports. He has been a print journalist for a decade, producing news pages for leading national dailies such as the Hindustan Times and The New Indian Express. His passion for sports eventually drove him to tennis writing.

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