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‘Absolute, Complete Rip Off!’ – Tennis Enthusiasts Attending Wimbledon Express Shock and Dismay as the In-Tournament Basics Burn Holes in Fans’ Pockets

Published 07/04/2023, 11:41 AM EDT

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Wimbledon food and drink prices reached new heights and inflation hit the All England Lawn Tennis and Croquet Club. As the prestigious Wimbledon Championships kicks off at SW19, tennis fans from around the world are rushing to the venue to watch the exciting matches. But for many of these fans, their initial enthusiasm turned to shock as they faced the burden of inflation due to increased food and beverage prices compared to last year’s tournament.

With nearly half a million people expected to grace the grounds from July 3-16, 2023, the All England Club has become a destination for spectators ready to take part in tennis action.

Wimbledon food and drink costs soar impact on tennis fans

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The traditional experience of enjoying a couple of pints of beer and trying a light meal has been a staple of Wimbledon for years but this year there has been a noticeable increase in the price tag on these vital elements of the championship, and has inspired many fans to share their frustrations on social media.

Food and drink prices at Wimbledon have gone up this year. Compared to last year, people now have to pay £1 ($1.27) more for a pint of beer. Last year, a pint cost over £6 ($7.76) and £6.50 ($8.27), but now it ranges from over £7 ($9.16) to nearly £8 ($9.60). Bottled beer prices start at over £6 ($8.27), as reported by Daily Mail UK.

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The price of a 330 ml bottle of Stella Artois is incredibly high at nearly £10 ($12.34). Surprisingly, the same price applies to spirits like Pimm’s, wine, and gin and tonic. A glass of Pimm’s costs over £11 ($14.24), and a larger pitcher will cost more than £30 ($38.15). Soft drinks have also become more expensive, with a bottle now priced at nearly £3 ($3.37) (up from £2.20 ($2.80) last year), and Coke Zero bottles costing £2.25 ($2.86).

With thousands of spectators set to flock to Wimbledon over the next two weeks, it’s no surprise that hundreds of thousands of pounds are likely to be spent on drinks alone. For some fans, the price hike has become a point of concern, as it affects their overall spending during the event.

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As Wimbledon 2023 takes place, with its thrilling matches and unpredictable rain showers, many tennis fans have been surprised by the higher prices of food and drinks at the event. As spectators find themselves spending more on their preferred refreshments, the overall cost of enjoying a day at Wimbledon has undeniably skyrocketed.

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Written by:

Ansh Tandon

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Ansh Tandon is a Tennis Writer at EssentiallySports. Ansh received his undergraduate degree in Journalism and Mass Communication and has been working in content creation for 2+ years. Before Ansh stepped into sports journalism, he was a professional tennis player, honing his skills in national level tournaments for the past 12 years as an active AITA athlete.
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Edited by:

Bhavani Singh